Warner Bros. appoints Exelixi to expand Kids WB stores across India

MUMBAI: Warner Bros. Consumer Products (WBCP) India has signed a deal with Exelixi Management, to roll out Kids WB stores across the country over the next five years.


Kids WB – Warner Bros. Consumer Products’ latest retail concept – houses all Warner Bros. licensed merchandise across its categories and properties under one roof, making it a fun and engaging place for kids and a convenient destination for Mums and Dads.


Through Kids WB stores, consumers can purchase apparel, accessories, footwear, toys, stationery, home décor, books, food, personal care and other merchandise featuring beloved Warner Bros. properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes including Superman and Batman.


Exelixi will expand the Kids WB stores from the current count of four to 75 across India over the next five years.


WBCP India, managing director Javier Garza is excited to have Exelixi on board to help Warner Bros. expand its presence and bring world famous brands to India.

“As part of our retail strategy, we’re focused on expanding our reach of products through a one-stop-shop for our entire Warner Bros. branded merchandise range,” said Garza.


“Exelixi clearly understands our business model and has a strong knowledge of the Indian retail market, so we are confident the roll out will be a success.”


Exelixi Management director Prasar Sarma, is also thrilled to begin work with Warner Bros. Consumer Products.


“We admire Warner Bros. Consumer Products for its fearless expansion into India’s retail market and its ability to explore options that are unique to the industry and consumers,” Sarma said.


“Product licensing is a fast-growing market in India and we hope to learn from them in the same way they can learn from us.”


Kids WB stores will have two retail formats including stand-alone stores housed in prominent malls in major city centres; and shop-in-shops or branded corners housed in department stores and hyper markets.

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