MUMBAI: Turner International Asia Pacific today announces the key appointment of Julie Alfaro-Santiago to grow its business in the Philippines. Based in Manila, she takes on the role of director, distribution and client solutions, beginning today and is tasked with leading and implementing Turner's growth strategy in this important territory.
"This excellent addition to our team makes a big statement about the commitment to Turner's in-market presence," said Turner southeast Asia Pacific VP of sales and marketing Robi Stanton, "Capitalising on Julie's 20 years of experience in the Philippine market, she will help us develop our existing business there and provide on-the-ground responsiveness - as well as target new, untapped opportunities for growth."
Julie has had earlier stints include - Publicis, where she was working for nearly seven years as media manager and later media group head and her last assignment was with ABS-CBN Corporation where she was heading the sales of its entertainment genre in cable channels and print media.
Turner's expanded presence in the Philippines brings Turner geographically much closer to its key local affiliates, advertisers and partners than before. This newly-created role is another example of the company's plans to decentralise management in southeast Asia Pacific providing greater local empowerment. Alfaro-Santiago will be leading the charge in the Philippines - forging new partnerships and creating revenues beyond Turner's core business.