Sony Yay to add more regional feeds, digital-exclusive content

The channel also has plans to create content for pre-school kids.

MUMBAI: Sony Yay recently turned two and claimed to have grown twofold in both viewership as well as market share. The channel now has plans to add regional feeds.

“As we already have seven languages in our bouquet, we have plans to add more in the near future,” said Sony Yay programming head Ronojoy Chakraborty. Not only this, but the channel’s plan is to also curate content primarily for the digital platforms. “We are planning a lot of content for digital platforms. We are planning short forms, shows and spinoffs of the characters that we already have. We are building our content that is only meant for digital,” he added.

Some in the industry have urged creators to look at the pre-school kids space but Sony Yay feels that monetisation and viewership are challenges to overcome since BARC does not provide viewership cuts for the age group of 0-2 years. Chakraborty revealed that the channel also has plans to create some series for pre-school audiences, but it is at a nascent stage right now.

Sony Yay claimed that last year the channel garnered 28 GRPs and today, it has increased to 48 GRPs. The channel is banking on 13 new movies to woo kids by giving them a 20 per cent share in FPC. There won’t be any new show launches this year. Instead, it will build on existing characters and shows. “The more content you have, the more viewership you will get. Although kids like repeats but too much of it gets boring, so every channel tends to build a library of content,” he said.

When asked about the key trends in 2019, he said that there will be an exploration of the kids genre in the digital space. On TV, kids are going to watch a lot of animation and the longer duration content like telemovies is still working better. “Character affinity is growing day by day and most of the programming is character driven. We see a lot of growth in consumer product and merchandising business in the forthcoming year and we will see exploration in digital,” he concluded.

Latest Reads
Zee Telugu to premiere blockbuster Horror - Comedy 'Kanchana 3' on August 25

We all have heard stories of supernatural powers disrupting lives but what if the same power adds a twist that sets everything right? Zee Telugu is all set to entertain your entire family this weekend, with the showcase of the World Television Premiere of ‘Kanchana 3’ on Sunday, 25th August 2019 at...

Television TV Channels GECs
Balaji Telefilms aims to break even consolidated business by end of FY20

Balaji Telefilms Ltd (Balaji Telefilms) is hoping to break even its consolidated business by the end of the ongoing financial year. While the recent partnership of its digital arm ALTBalaji with ZEE5 will work as a key contributing factor, good movies and better cost control environment for...

Television Production House Fiction
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10. According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

Television TV Channels English Entertainment
COLORS Tamil extends fiction line-up from Monday to Saturda

On popular demand, COLORS Tamil has announced an extension in the telecast of its fiction line-up. Starting 17 August 2019, viewers can now catch their favorite show from Monday to Saturday, offering a perfect start to an entertaining weekend packed with action, drama and more.

Television TV Channels GECs
iTV Network appoints R K Arora as director - strategy and planning

Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director - strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a...

Television TV Channels News Broadcasting
iTV Network gives additional charge to Varun Kohli, strengthens senior management team

MUMBAI: iTV Network on Friday announced strengthening its senior management team with CEO Varun Kohli being handed additional responsibility for print companies. Kohli is currently handling India News, NewsX, digital assets and is providing strategic direction, leading teams and strengthening...

Television TV Channels News Broadcasting
Announcement of Indian men's cricket team coach at 6PM today on Star Sports

Star Sports, India’s leading broadcaster and the ‘Home of Cricket’ to telecast the big and official announcement of the coach of the Indian Men’s Cricket Team today at 6PM on a special programming show ‘Follow the Blues LIVE’ on Star Sports 1 SD/HD. The segment on the show will witness the...

Television TV Channels Sports
Star India distributes eco-friendly flags on account of India's 73rd Independence Day!

In an encouraging and positive endeavour towards a greener India, Star India has distributed eco-friendly National flags which have been sourced from 21Fools. With a novelty in thought, these flags are made out of waste cotton and are embedded with marigold seeds.

Television TV Channels GECs
Shemaroo Entertainment brings devotees closer to Lalbaugcha Raja

Shemaroo Entertainment Limited, India’s leading content powerhouse, has acquired rights for the live feed of one of the most popular Ganpati Mandals of Maharashtra-“LALBAUGCHA RAJA” for Mobile apps, Internet and DTH platforms.

Television Production House Online Content

Sign up for our Newsletter

subscribe for latest stories