MUMBAI: Sonic, the ultimate action destination is all set to turn on the heat this summer. An exciting line-up of new shows coupled with a month long interactive campaign is giving kids an action-packed summer. Sonic’s summer campaign ‘Sonic Action Mania’ will travel the length and breadth of the country giving kids their dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.
The on-air leg of ‘Sonic Action Mania’ excites kids to come to the channel every Mon-Fri from 1 PM to 3 PM to watch shows that are a perfect mix of action, sports and adventure. Power Rangers SPD showcases the samurai warriors battle the evil with their cohesive team-work, intergalactic weaponry and their fighting skills. SupaStrikas is a series for the ones who love sports and the surprises it brings along. The show revolves around the world’s greatest football team. Idaten Jump, a popular adventure series revolves around a young boy and his love for mountain biking. All that kids have to do is to watch Sonic between 1PM-3PM, answer simple questions and win exciting prizes like mobile phones, bi-cycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile &Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.
‘Sonic Action Mania’ raises the action meter further with a nation-wide engagement program. In addition to a 360 degree marketing campaign spanning cross channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on ground activation plan that includes gaming championships, all India van activations and meet and greet with the famous Sonic action heroes.
Speaking on the channel’s initiatives, Ms. Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media stated, “Sonic fills the need gap for action which, as a genre, was missing earlier from the television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure.We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”
Kids will get a chance to meet and greet their action heroes- ‘The Teenage Mutant Ninja Turtles’ and ‘Power Rangers’, at popular malls like Phoenix Market City in Kurla, Mumbai and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavor of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.
That’s not all! Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7,, 2014 across 14 outlets in India. Every weekend of June will have kids join their favorite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.
The ‘Sonic Action Mania Vans’, yet another leg of the ‘Sonic Action Mania’ will travel across 19 cities that Include Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi, and Jaipur all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump lots more at the Action Van.
Sonic will continue to keep the online audience busy on www.sonicgang.com. The website will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the 'Kung Fu Panda - Watch-n-Win' contest this season.