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‘Sofia The First: The Floating Palace’ premiers on Disney Channel and Disney Junior

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MUMBAI: Sofia and her family take to the high seas for a royal vacation in the first-ever "Sofia the First" primetime special, "Sofia the First: The Floating Palace," premiering Sunday, on Disney Channel and Disney Junior on Saturday, 18 January. The undersea adventure, in which Sofia is magically transformed into a mermaid, features a special appearance by Princess Ariel from "The Little Mermaid," and also introduces a new character named Oona, a young mermaid.

"Sofia the First: The Floating Palace" takes Sofia and her family on an extraordinary journey to Merriway Cove, where Sofia meets a young mermaid named Oona.  After helping Oona untangle her fin from a net, Sofia's magical amulet transforms her into a mermaid too, allowing her to explore the underwater world with her new friend.  During their adventure, Sofia learns that mermaids mistrust humans and are angry that her family's floating palace is in their cove.  When Oona is captured by a horrible sea monster, Sofia – with a little help from Princess Ariel – must find a way to save her and create harmony between their two worlds

The simulcast of the premiere of the made-for-television movie "Sofia the First: Once Upon a Princess" on Disney Channel and Disney Junior reached out to more than 4 million audiences (CS 4+) of which 2.3 million were kids (CS 4-14) across All India. Disney Channel ranked #1 across all TV during its time slot garnering a 26% share of viewing within the kids genre among all kids (CS 4-14 ABC) and 36% share of viewing among younger girls (CS ABC F 4-9). The series – Sofia the First launched on 24th August 2013 and has reached out to almost 25 million audiences during Sept-Dec 2013 (Source: TAM; TG: CS 4+; Period: wk 36-52, all days, 0700-2300 hrs; Market: All India)

Fuelled by the popularity of Sofia, Disney Consumer Products currently has a line of Sofia branded products such as puzzles, scooters and will soon be launching an interesting range of ‘back to school’ merchandise such as school bags, colouring equipments, stationery sets and will launch Sofia bicycles, rainwear and footwear as well.

Come, be a part of Sofia’s aquatic quest on Saturday, 18 January at 11:00 am on Disney Channel and Disney Junior.

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