MUMBAI: Nickelodeon’s ‘The Big Help’ is back to encourage kids to come forward and take steps towards a greener environment. An international initiative in its fifth year in India, The Big Help, has helped millions of kids across 27 countries make a difference to the planet with their efforts. The pro-socio movement aims at inspiring children to take real action to save the Mother Earth.
As one of the leading kids’ franchise, Nickelodeon’s endeavor is to motivate kids to play an active role in saving the planet. Kids can log on to https://www.facebook.com/nickindia and take the BIG HELP PLEDGE for a greener environment. The pledge will reflect on the users’ profile page thereby encouraging their friends to come forward and participate in the movement. The month long initiative will culminate on Earth Hour on March 29th, with the city that has the maximum number of kids taking the pledge being honoured as ‘India’s Greenest City’.
With the aim to address serious environmental issues in a manner that’s relatable to kids, Nickelodeon’s popular toonslike Ninja, MotuPatlu, Dora will come together to share some of their favourite ‘green tips’.What’s more? A ‘Green Facts’ tab on the Big Help page will give users fascinating facts about trees and the environment that one may have never heard before.
Commenting on the channel’s latest undertaking, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. said “The Big Help aims to make children the change agents of today in order to build a better tomorrow. . We at Nickelodeon truly believe that the future lies in the hands of today’s kids and hence as a responsible broadcaster, it’s extremely important to instill the values of environment conservation and protection from a young age. With The Big Help, we aim to provide kids with a platform where they not only can voice their opinion but also take charge and lead the way.”
Rajneel Kumar, VP & Business Head- Digital Media, Viacom18 talks about the digital angle to the campaign- “Today’s kidsare online and what better way to involve them than on that platform. We have reached out to them there by getting them to pledge online &help raise awareness about the global environmental issues affecting our world. The entire campaign is designed in amanner that ensures our young viewers are aware, take proactive steps towards a greener tomorrow& spread the word in their digital community.”
This year, the entire Nickelodeon franchise - Nick, Sonic, Nick Jr. and Teen Nick is coming together to strengthen the movement and take it to the next level. Join Nickelodeon’sThe Big Help and let’s create a greener and a brighter future, together!