Nickelodeon seeks to inspire kids 'Together For Good'

NEW DELHI: In a day for the young with both Doordarshan and Colors announcing new programmes, kid’s entertainment channel Nickelodeon is starting the second edition of the India leg of the global Nickelodeon pro socio campaign “Together for Good”.

Nickelodeon, which claims to have conceptualized this behaviourial change by empowering kids to be future change agents of society will in this season change habits and behaviour of individuals by imparting the importance of cleanliness and hygiene in all spheres of life - be it in private or public spaces and do good together.

Through its innovative campaign “Don’t’ Be a Champu, Be The Change” this season of Together For Good is all set to drive home this message in a fun and quirky manner that will appeal to kids.

Through the character Champu, who has a distinct disregard for cleanliness in public spaces and does not care about personal hygiene, the campaign calls out to the kids ‘Don’t be like Champu, Be the Change’. The endeavour is to send across the message on the importance of cleanliness in a unique tongue in cheek manner with the objective of awakening the conscience of the wrong-doers.

Viacom 18 Business Head of Kids Cluster Nina Jaipuria said, “We at Nickelodeon believe that children are the change agents of society. Through the Together For Good campaign we want to inculcate good habits of cleanliness and hygiene in a fun manner that kids can relate to.” She further added, “With the influence that children have on their parents and families, we hope to extend this positive change towards the society not only amongst the kids but also amongst adults.”

Together For Good will see a series of creatives featuring Champu across the Nickelodeon franchise. The campaign will be extended on the digital and social media platforms through a series of fun toon tips, posts asking kids to not be a Champu and take the cleanliness pledge, fun interactive Facebook post “Champu Ko Karo Change”, a #DontBeChampu contest where children are urged to clean their surroundings, take a before and after picture and share on Facebook, Twitter and Instagram.

Upping the engagement in the initiative will be an exclusive on-ground association with BMC towards a Chakachak Mumbai. This will involve the Nicktoons visiting high traffic railway stations to directly interact with the public and dissuade them from littering. They will also be seen in a conscience awakening act giving flowers to the delinquents instead of punishing them. “Together For Good” with all its fun and entertainment and lots of life lessons is all set to inspire kids towards positive action.

Latest Reads
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production


Television TV Channels Sports
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories