Kids channels ensure strong lineup for Diwali season

MUMBAI: Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Since this is the first Diwali for Sony Yay!, which was launched in April this year, the channel has planned a new campaign - ‘Jholmaal Bhari Diwali’, which includes new episodes of shows.  On-ground activations include inviting families for the two-hour show of ‘Sab jholmaal hai’ where children are made to play games.

Brand ambassador Tiger Shroff will turn professor on television. Titled ‘Tiger Ki Jholmaal Paatshalla’, he will be teaching lessons to the toons of ‘Sab Jholmaal Hai’. The main presenting sponsor for the campaign is Dabur Red Paste and others like Hersheys, Dominoes Pizza, HUL and Lifebuoy.

Nickelodeon, which garnered first position in BARC’S week 40, is all set to double the celebrations for kids by premiering Motu Patlu in Hong Kong (Kungfu Kings 3) on 19 October at 2.30 pm.

While today’s kids prefer watching cartoons like Doraemon or Shinchan or Chhota Bheem, Discovery Kids will be taking them back to the history of Diwali and Indian culture through animated classics like Ramayan (19 October, 11:00 am) , Mahabharat (20 October at 11 am) and Hanuman (19 October at 1.30 pm) Immortal 2, Pandavas (20 October at 1:30 pm).

Discovery kids channel has used the voice-over of Amitabh Bachchan (Bheeshma), Vidya Balan (Draupadi), Ajay Devgn (Arjun), Sunny Deol (Bheem), Anil Kapoor (Karna) and Jackie Shroff (Duryodhan) in their upcoming mythological shows. Also Manoj Bajpayee, Juhi Chawla, Mukesh Khanna and Anupam Kher and Om Puri have given their voice for the movie - Little Krishna and Krishna aur Kans starting 19 October 2017.

Channels want both children and parents to enjoy the cartoons together and spend quality time. Sony Yay! Business head Leena Lele Dutta affirms that channels do get premium rates during Diwali. However, she denies reports that advertisers have stayed away from TV this season. “Fortunately we have not noticed this. In fact every week we had almost 7-8 brands and 2-3 new clients coming on-board including most FMCG companies and brands targeting kids”, she adds.

There’s another young adult’s all time favourite Disney channel which is making an effort for the children to have a ‘Dhamakedaar Diwali’.  Disney India’s kid’s cluster will air the movie Brave and Frozen, while continuing Best of Luck Nikki for families. PJ Masks, a popular animated series, will be aired between Monday and Thursday at 1 pm. For action lovers, Disney XD has planned Pokemon movies, along with the premiere of the movie Darkrai Dost Ya Dushman and a special Marvel Stunt block.

Disney India’s sister channel—Hungama, is also set to celebrate Diwali all week with special episodes of Perman, Friday movie specials and festive packaging to enhance the mood.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories