Television

KickO unites music legends on World Music Day to bring music closer to children

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/24/kids.jpg?itok=_iGki2Ui

MUMBAI: Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread unlimited smiles amongst its young fans.

On the day when the world celebrates music, Sony YAY! aims to ensure that children from different walks of life strengthen their musical connect and not miss out on this magical form of art. A unique initiative kick-started by the channel, witnessed KickO, the superhero from Suncity bringing together legends such as A.R Rahman, Badshah, Sonu Nigam, Shaan and many more. The  music maestros extended their support to the movement by gifting autographed musical instruments from their prized collections to children from an NGO, helping them come closer to the opportunity of exploring their passion in music.

The initiative saw globally acclaimed artists and role models for children providing signed instruments, to introduce them to the joys of music. Right from Grammy and Academy Award-winning musician, A.R. Rahman’s keytar, to singer Sonu Nigam’s tabla set, and singer Amaal Malik’s ukulele, the movement struck the right chord among the YAY-fans. The enthusiasm and the willingness shown by the artists to be a part of this wonderful community initiative was heartening. The response it generated over the last year and the impact it had in benefitting scores of kids from different walks of life to learn music and realize their dream, has definitely attracted more like-minded celebrities pledging their support to the cause. Almost all of them shook a leg with KickO, posed for pictures and shared their thoughts on World Music Day. They echoed the channel’s sentiments on the importance of music and how it truly transcends and unites everyone. Through this collaboration, the kid’s entertainment channel aims to help children and add another ray of sunshine in their lives.

The complete list of the signed musical instruments is as follows:

Artist

Instrument

A.R. Rahman

Keytar

Sonu Nigam

Tabla set

Shaan

Guitar

Badshah

Ukelele

Sunidhi Chauhan

Violin

Amaal Malik

Ukelele

PalakMuchhal

Djembe

Arko Mukherjee

Tambourine

RJ Meha Kapoor – 104.8 Ishq

Guitar

Comments:

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!

“Music is something that instantly gives a happy vibe to everyone. The face of a kid lights up once music starts playing. At Sony YAY! we constantly invest ourselves in making the channel the destination of unlimited happiness and this is exactly the reason we started this initiative. Through our World Music Day initiative, we aim to bring music closer to the lives of the kids. We are overwhelmed by the response garnered by the initiative especially from esteemed artists who pledged their support to this movement. By donating the personally signed instruments, we wish to assist kids in their musical journey. We’d like to thank everyone for their support”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/tez.jpg?itok=RwpodXJe
Tez Celebrated the Mega Success of Its Show ‘Gaata Rahe Mera Dil’

MUMBAI: One of country’s leading Hindi news channels, Tez celebrated the super success of its famous musical chat show ‘Gaata Rahe Mera Dil’ through an electrifying concert. The gala night was a star studded event, with power packed performances of famous Bollywood singers Harshdeep Kaur and Mika...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/mtv.jpg?itok=9yrk8xt5
MTV’s latest brand film has an epic response. Watch out!

MUMBAI: In a fiercely competitive world where each individual is part of a rat race, career choices for students become talk of the town, with parents planning the lives of their little ones according to their wishes. While there are a plethora of career opportunities currently, the perception...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/raja.jpg?itok=AktWcKNO
Zee Bollywood to showcase the 101% Shuddh Romantic Blockbuster Raja Hindustani on Saturday, 20th July at 9 PM

MUMBAI: They say when love is real, it finds a way. An ode to all the love stories, Dharmesh Darshan’s Raja Hindustani stars the jabardast jodi – Karisma Kapoor and Aamir Khan as star-crossed lovers, who fight all odds to stay together. Zee Bollywood with the brand promise of bringing to its...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/dhanush.jpg?itok=JFcT1ySS
Sony MAX celebrates Dhanush’s birthday with the blockbuster movie ‘Super Khiladi Returns’ on July 18

MUMBAI: Have you recovered from the fever of Kolaveri D? Because we haven’t! The much loved southern heartthrob, Venkatesh Prabhu aka Dhanush is a force to reckon with. Born in a humble family, his tell-a-tale story has left many inspired. The star of today was never born with a silver spoon and...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/india.jpg?itok=2NHeKZcV
India Today Group clinches the top spot across digital platforms

MUMBAI: India Today Group has become the no. 1 General News group in the digital domain, well ahead of all its rivals. With over 600 Million internet users, and a closing gap between traditional media and online journalism, India is set to witness a boom in the digital domain. If any news platform...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/tiranga.jpg?itok=vQU-ew1t
Tiranga TV fires more than 200 employees, confiscates equipment

MUMBAI: Kapil Sibal-led Tiranga TV has allegedly fired more than 200 employees and has confiscated their equipment as tweeted by senior journalist Barkha Dutt. Earlier, some employees had made similar allegations against the channel and had conducted a silent protest at the Press Club in Delhi on 3...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/%26Priv%C3%A9HD.jpg?itok=b90AR5YZ
&PrivéHD innovates with Privé Episodes

There are some stories that truly deserve a moment. A moment to feel the emotion, a moment to savour the story and a moment to live the journey of the protagonist, one chapter at a time. For such unabridged tales that continue to linger in your thoughts, &PrivéHD, the premium destination for...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/pro.jpg?itok=ilsdgA8o
STAR SPORTS UNITES CRICKET WITH KABADDI!

Star Sports, India’s number one sports broadcaster has created a one-stop destination for all Indian fans to follow their favourite sport. With the country caught up with cricket fever, the network is gearing up for the second most watched sport after cricket with VIVO Pro Kabaddi League.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/15/animal.jpg?itok=rg3mtmi9
Animal Planet refreshes programming line-up, launches Tamil audio feed & Hindi YouTube channel

Animal Planet,India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content, willkickstart 20th anniversary celebrations in India on July 15, 2019.  As a part of the celebrations, the channel will adopt a new Animal Planet mark...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories