Television

Find Freedom in Friendship with Sony YAY!’s Project Dosti!

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/10/leena.jpg?itok=-k-C8ULo

MUMBAI: Friend, best buddies, interdependence, liberation, freedom - from friendship rises freedom. For a child, a friend is someone who gives them complete freedom to be themselves, someone they can count on. In a way, Friendship enables Freedom, just as Freedom enables people to become true friends. Tying friendship with the values that independence stands for and emphasizing the importance of finding freedom in friendship, this August, Sony YAY! introduces ‘Project Dosti'. The Ultimate Destination of Happiness launched a larger than life initiative that encouraged and empowered children from various divides to come to one platform with an aim of cultivating the true meaning of friendship while inspiring them to look beyond…

Children are the happiest around friends, and bringing in the idea of finding a friend in anyone, free of differences, Project Dosti integrated Friendship’s and Independence Day, uniting their young audience by friendship and celebrating a day free of inequality/disparity.

Hosted in Delhi on August 7, the channel gathered children from Hope Foundation and BCC Model School for a fun-filled session of games and gupshup. Encouraging unity, and with an aim of bringing out a special camaraderie amongst the children that encourages them to work towards the same objective, together, the channel naturally picked an all-time favourite – Tug of War. Unity and team spirit were seen all the way making for a fun day out in Delhi.  In Kolkata, children supported by the Leo Club of Calcutta Park Avenue and students of Birla High School got together to participate in the same game, living out the highs of team sport on August 9.

Adding another layer of fun, Sony YAY!’s signature toons Honey and Bunny added oodles of dhamaal to the day. Bunny, with his naughtiness and shenanigans, played fun pranks with the children while Honey awed them with his silly innocence – both making the kids love them like never before. Each encouraged different sides of the team, pushing the kids to do their best! Showcasing the friendship that Honey and Bunny share, and getting kids to experience a bond like theirs is what Project Dosti stands for.

Project Dosti combines the universal pull of friends and freedom to drive home unity amongst all. Celebrating children’s refreshing innocence, Sony YAY! hopes to set new reasons for friendship and happiness with this activity.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/big.jpg?itok=k7-mTi1Q
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/kc.jpg?itok=6xwLc11l
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/krishna.jpg?itok=puHo88-e
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/ipl.jpg?itok=67yPOP-U
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/dsport.jpg?itok=cVe7auOu
DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE the upcoming Afghanistan - Ireland ICC cricket series.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/news18.jpg?itok=7EVGa18m
News18 Network announces 2nd edition of rising india summit

With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/mtv.jpg?itok=yqyPURDA
MTV captivates Roadies’ fans with a thrilling stunt on a billboard

India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a billboard which was created on Saturday, 9th February.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sony-pix.jpg?itok=vk827L_1
Sony PIX brings to you ‘Hollywood’s Finest’ - the ultimate countdown to Oscars 2019

Ninety-one years of recognising and applauding the best of talent in the movie business, Oscars is the most looked forward to event in Hollywood.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/spn.jpg?itok=0NSole9x
The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories