Television

Disney takes the family route with new offerings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/12/22/disneyyyyyyyyyyyyyyy.jpg?itok=Om5QzcHP

MUMBAI: A new year brings with it a lot of new resolutions and expectations, and to fulfill the audiences ‘entertainment ‘ wishes are the 800 plus channels which every year create new properties to keep the EQ high.

Disney channel, with an aim to up its ante in the genre, is launching five new properties in the end of January 2015 to not only reach out to its 4 to 14 year olds TG but the family as a whole.

The new three-hour live-action weekend programming strategy, which has been worked upon for almost 12 months, is the foundation of the channel’s next 10 year plan. “We stared off as kids only channel 10 years back and after winning the loyalty of our TG, we think it is the right time to move on and carter to the whole family,” says Disney India Medianetworks content and communications VP Vijay Subramaniam while adding, “This has set the stage for 10 years of Disney in the country.”

With shows like Maan Na Maan Mein Tera Mehman, Kabhi Aise Geet Gaya Karo, Goldie Ahuja Matric Pass, Laage Raho Chachu and Zindagi Khatti Mithi, the channel wants to make weekends a family time. “Shanivar aur Ravivar, Parivar Ke Saath is out motto and we will work towards it as Disney brings out the ethos of family,” says Subramaniam.

The five shows with varied timings of 44 minutes, 22 minutes or even shorter, saw the channel getting an overwhelming response from the producers like Cinevistas, The Troublemakers and many others as they approached them. The channel also feels that the new propositions will get the advertisers excited. Says Disney India Medianetworks VP and revenue head Nikhil Gandhi, “For the Rs 350 crore business with seven channels in the genre, apart from a few regional ones, the growth has remained between 5 to 10 per cent. So, this is an opportunity for us to upscale our brand and these shows will help us compete with the GECs.”

The programmes, focusing on the Hindi speaking markets (HSM) won’t be dubbed into regional languages unlike the others and aims to be at par with advertising rates charged for the shows of GECs. “Before we launch the series, advertisers should be on board as we have started talking to them. And we hope to see a 100 to 200 per cent hike in ad rates,” says Gandhi optimistically.

As co-viewing has increased, there has been a significant increase in number of non-conventional advertisers like water purifiers, printers, cooking oils etc that have been reaching out to these audiences and want to continue doing so.

The channel has already undergone a revamp, and if these programmes fulfill its Return on Investment (RoI) expectations then the number of such shows will be multiplied. The weekend programming FPC will also include Disney classics and animated movies. There are no immediate plans to change the weekday schedule. However, these shows will be repeated post 7 pm on weekdays.

The three brand stories, conceptualised by Taproot, have already hit the small screen. The network will utilise all these avenues to strengthen the new positioning and programming strategy. “The brand stories are already running with ‘PK’, so we are going to use all our channels and other mediums for promotions,” says Gandhi.

Stating the example of how the channel launched the video of Mickey on this birthday online before television, digital is an important platform for it. Without divulging more details the spokespersons from the channel agree on the fact that marketing will be engagement based. However, on-ground activities or collations with schools are not on the blueprint.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/madhvan_0.jpg?itok=GrROQRmt
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/vijendra_0.jpg?itok=ZPuHFHFV
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi

PokerBaazi.com, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bff.jpg?itok=W52X-fZ5
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories