Disney opens first & largest store in the world in China

MUMBAI: Disney Store has opened the doors of its flagship store in the popular Lujiazui area of Pudong, Shanghai, China.


The landmark store is the largest retail space of any Disney Store in the world featuring 5000 square meters of immersive shopping experiences and innovative product, and also features an outdoor plaza.


"We couldn't be more delighted to open our first Disney Store in China, in Shanghai. Disney Store plays a critical role in how millions around the world experience our brand and allows kids, young adults and families to have a uniquely fun and immersive experience while shopping for their favorite Disney, Pixar, Marvel and Star Wars products," said The Walt Disney Company, Asia-Pacific president Paul Candland.


The Chinese characters representing the specific date and time chosen to open its doors to the public – 20 May at 1:14 p.m., represents highly popular social media code among young people as a time to openly express love and long-term commitment to each other.


In a momentous week for The Walt Disney Company in China, the opening of the Disney Store in Shanghai comes one day after the topping of the Enchanted Storybook Castle at Shanghai Disney Resort, which is due to open next year.


"We want to thank the people of Shanghai for welcoming us to the City and could think of no better way than to open the store on 20 May at 1314 hours," said Candland.


With an estimated 40 million tourists visiting the Lujiazui area each year, the Disney Store, with its product range and entertaining, immersive and innovative design elements, is looking to become a meeting point among locals contributing to Shanghai's reputation as a family, business, cultural, entertainment and tourism destination.


"We welcome the first Disney Store in China to Shanghai's Pudong District and are excited about the unique role it will play to bring a new energy to Lujiazui. The Disney store is a stunning new landmark of retail, tourism and culture in China," added Pudong government deputy governor Jian Danian.


The interior of the Shanghai Store was designed using Disney's award-winning, innovative format, featuring elements unique to the area that will surprise and delight Guests and bring to life the most popular characters from across Disney, Pixar, Marvel and Star Wars.


The store has numerous design features unique to Shanghai which include: a Disney Magic Kingdom Castle; a Marvel area with hand-sculpted statues of Iron Man, Thor, Captain America, and an 8-foot-tall Hulk; a character balloon area with one-of-a kind sculpted hot-air balloons featuring Disney characters; unique Mickey Mouse-shaped roof sculpted with over 8,000 LED lights visible from key tourism vantage points such as the Pearl Tower; and a landscaped plaza amongst others.


Additionally, to mark the opening of its first Store in the country, The Walt Disney Company in China has announced a $100,000 (RMB620 000) charitable donation to the Shanghai Charity Foundation (Pudong Chapter) to support programs that benefit kids and families in the Pudong District, where the store is located.


"Disney is proud to support our local community and do what we can to help bring happiness and magic to kids and families in need," said The Walt Disney Company in China chairman Stanley Cheung.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories