Television

Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

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MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Discovery Kids Asia acquired multiple titles, including Emmy™, Parents’ Choice™ and Youth Media Alliance™ award-winning Odd Squad (Season 1 and 2), a live-action comedy about two kids, Agent Olive and Agent Otto, who work for a government agency run by kids in suits who are equipped with the world's most advanced and unpredictable gadgetry. Odd Squad is a fun and engaging way for kids to become familiar with, and master, key math concepts and operations.

Other acquisitions from Discovery Kids Asia include Chirp and 3 seasons of Giver. Chirp, a Sinking Ship–produced title, is an animated kids’ series about Chirp, Squawk and Tweet who are best friends that use their imaginations and everyday objects to get them in – and out of – fantastically fun adventures and hilariously sticky predicaments. Chirp was previously nominated for the 2016 Goethe Science Film Festival, organized by Goethe-Institut. Giver, also produced by Sinking Ship, features kids engaging with their Ontario Canada community to improve playground spaces. The kid teams must decide on a theme, what to keep, what to scrap, and they only have 3 days to do it with the host. They work alongside community volunteers, work to see that their playground vision is brought to life.

Furthermore, 2 seasons of Giver was sold to TVB Hong Kong and JEI TV in South Korea picked up Earthtree Productions, Box Yourself. In Box Yourself, host Øistein teaches art to kids and shows them how to recycle, upcycle, draw, build and paint. The ultimate "maker" team, Øistein and his cardboard sidekick “Box, show how to make 30 crazy creative objects from ordinary cardboard lying around the home. Themes include animals, people, vehicles, puppets, and games!

In addition to the deals, Bomanbridge recognized that the two educational shows from Earthtree and Sinking Ship have great format potential and they are now working with the producers to co-develop the format formula for Asia and eventually take them worldwide, complete with producer-training.

“Bomanbridge brings the best in edutainment from around the world to children in Asia, Odd Squad, Giver, Chirp, and Box Yourself are award-winnings kids’ shows that stimulate, engage and empower while entertaining. We are pleased to bring these great kids’ programming to our close partners in the region. These shows are also great formats which would work really well in our local context, therefore we are working closely with our producers to bring these projects to the next stage in Asia,” said Bomanbridge Media CEO Sonia Fleck.

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