Television

DD to invite counter proposals for afternoon kid slot on National Channel

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NEW DELHI: Even as Doordarshan has received a proposal for a kids show for the 3.00 pm to 4.00 pm time band on DD National, the pubcaster has decided to invite counter proposals through the Swiss Challenge Method.

This method will ensure transparency and give a fair chance to all with a commitment for providing entertainment programme for children on the national public service broadcaster. 

The key features of this outsourcing is to attract bids for its slots in the genre of ‘Kids Entertainment’ for DD National from interested production houses through Request For Proposal notified on Doordarshan website.

A Swiss challenge is a form of public procurement in some jurisdictions which enables a public authority which has received an unsolicited bid for a public project or services to publish the bid and invite third parties to match or exceed it. Under this method, prospective programmers will be asked to create and market Children’s programme on the channel for a fixed tenure of two years.

These slots from are 3.00 pm to 4.00 pm (One Hour) are available from Monday to Saturday.  

The minimum ceiling price is Rs 2 crore for first year and Rs 2.75 crores for the second year. The marketable inventory available to the bidder on DD National in a 60-minute time slot will be 5.0 minutes.

The last date for submission of proposals is 30 June 2016. Details are available on the website: www.ddindia.gov.in

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