ComicCon & Woodland ride on the Halloween bandwagon

NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

It started with the rolling out of a spooky image with the message ‘Do Not ReTweet.’ This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 – 25 through the festival of Halloween.

The video can be seen here:

The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their “creepiest-best” at the Goosebumps Halloween Party at Sante Bar.

The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

Latest Reads
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories