Television

ComicCon & Woodland ride on the Halloween bandwagon

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NEW DELHI: Advertisers and event managers are taking full advantage of Halloween to promote themselves and their products.

Leather outdoor gear manufacturer Woodland launched #Woodoo on Twitter and a video on Facebook to connect with viewers.

It started with the rolling out of a spooky image with the message ?Do Not ReTweet.? This evoked the curiosity within its users and people did exactly what they were told not to do and expectedly they re-tweeted. They took it one step further by taking the profile picture of the person who had re-tweeted the message and customised it in a template. This template was re-tweeted too. It created a thrill and excitement in people to see these horrifying images of themselves, which they proudly flaunted on their Twitter handles.

Woodoo was ideated with an objective to engage the young internet audience between the ages of 16 ? 25 through the festival of Halloween.

The video can be seen here: https://www.facebook.com/woodlandadventure/?fref=nf

The brand through this activity is reinforcing its international identity and getting its Indian audience to identify and relate with the same and in turn participate and create their own moments.

The campaign is witnessing a high level of interaction and engagement because of its uniqueness. It has already trended on the social platform as it is a novel concept and has seen remarkable engagement.

In Mumbai, ComicCon India marked Halloween with party-loving fans donning horns smeared with zombie make-up and wearing Dracula capes at their ?creepiest-best? at the Goosebumps Halloween Party at Sante Bar.

The fans were seen enjoying in the latest costumes inspired by movie and comic characters. The food menu was specially designed to suit this occasion. Drinks like Praying Mantis, Werewolf were the special highlight of the party.

A special screening of the unseen footage from the movie Goosebumps which released on Friday on the occasion of Halloween was organised for fans at the party. The ones in the best scary costumes got two free drinks. DJs played some popular dance numbers.

The aim of the party was to announce the Mumbai Film and Comic Con 2015 at Bombay Exhibition Centre on 19 and 20 December.

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