Television

COLORS extends Anandi’s legacy through first-of-its-kind animated series on Hindi GECs with ‘Chhoti Anandi’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/05/lCUWwqsq.jpg?itok=2HwhC-sv

MUMBAI: Balika Vadhu has been one of the most successful and longest running shows of Indian Television and has crossed many milestones over the years. Anandi’s character has found a special place in everyone’s heart and has been one of the most loved characters till date. Drawing inspiration from Anandi’s appeal when she was a child, COLORS has associated with Sphereorigins to launch a home-grown animated series as a first-of-its-kind extension of a popular Hindi television character called ‘Chhoti Anandi’. Taking the first step towards building its Sunday morning programming, COLORS and Rishtey will simulcast ‘Chhoti Anandi’ starting January 17, 2016 every Sunday at 10am. 

Description: image002 

A first-of-its-kind, fun filled animated series will capture adventures of Anandi’s playful childhood. Chhoti Anandi is an 8 year old brave, righteous child and an apple of everyone’s eye. She is wise beyond her years and is known to find innovative and unique ways to solve problems of her village folks. The series will highlight her entertaining yet mischievous side as she explores innumerable escapades in the company of her friends in the by lanes of a village in Rajasthan.

Commenting on the launch, COLORS CEO Raj Nayak said, “Over the past 7 years, Anandi’s character has appealed to viewers across the globe. Taking note of her sustained popularity, we have decided to launch a homegrown animated series Chhoti Anandi. This is for the first time on Indian television that a popular fiction show character is being adapted into an animated series. Through ‘Chhoti Anandi’, we plan to engage and strengthen our bond with the tiny tot audience and present a show that is visually appealing and entertaining at the same time.”

Chhoti Anandi and her pack of friends aka Chhote Sipahi – Nattu, Champa, Phuli and Chiku will be seen going on an adventurous joyride from Amazon Jungle, to the era of Dinosaurs, and also to the period when kings and queens reigned. Additionally, audience will get to see a similar backdrop, color and music as that of Balika Vadhu with an inspiring message for the viewers at the end of every episode. 

Speaking about the concept of ‘Chhoti Anandi’, producer Sujoy Waddhwa, CMD - Sphereorigins said, “It is a challenging prospect to translate a fictional character into an animated series like ‘Chhoti Anandi’ who is wise beyond her age and will question society’s regressive norms. The show will not be an animated representation of the story of Balika Vadhu, but Chhoti Anandi’s adventures. Chhoti Anandi’s tales will encourage young viewers to learn life lessons in the simplest manner and put them to practical use. This series will be a delight to watch for the kids’ audience and will cater to their entertainment need as this is the very first kind of animation show which will be shown on any GEC channel.”

Hop Motion CEO Anish Patel added, “Chhoti Anandi’, our first association with COLORS and Sphereorigins, is a very special project for us. It is the first time a popular television character has been adapted for an animated series. The brief was to maintain the inherent Indian-ness and the essence of Anandi’s character in a fun manner, and we combined superior graphics with vibrant colours in the hope of providing viewers with an engaging proposition.”

As ‘Chhoti Anandi’ prepares to launch simultaneously on COLORS and Rishtey, the channel has planned an extensive marketing and digital promotional strategy to create maximum recall among audiences across age-groups.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/03/Pankaj-Sourav_0.jpg?itok=-MGetI3Q
World Billiards Championship to be telecast live on digital media

MUMBAI: Sports app Sports Flashes has tied up with Billiards & Snooker Federation of India (BSFI) to telecast the IBSF World Billiards Championship live. The championship will be taking place in Bengaluru from December 5 to 12. The eight-day championship that includes the Points format and the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories