Television

Chhota Bheem, Honda to promote road safety among kids

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/01/14/chhota_bheem_11.jpg?itok=xqfNPasD

MUMBAI: As the leading two-wheeler manufacturer to inculcate safe riding habits in India since 11 years, Honda Motorcycle & Scooter India Pvt. Ltd – the Only Honda in Indian 2Wheeler industry today announced its latest step for promoting responsible riding and road safety.



Partnering with POGO, Brand Honda has associated with Chhota Bheem – India’s most loved animation character for safety promotion among kids along with their families.



Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. As a next step, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning.

 

Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.



‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.



Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign.



Excerpts from Company officials-



“As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it’s commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country”, said Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India



“Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families”, said Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India



Juhi Ravindranath, Vice President, Ad Sales, South Asia, Turner International India Pvt. Ltd. said, “POGO is excited to partner with Honda two wheelers on this noble initiative. Chhota Bheem’s immense popularity and   admiration with kids and parents only helps us reinforce the message of road safety.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Pankaj-Raghav.jpg?itok=m17NTSIr
Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Jungle-Book-800x800.jpg?itok=XwXvbkYw
Govt defends UA certificate to 'Jungle Book' (3D)

NEW DELHI: Even as it is still studying the recommendations of the Shyam Benegal Committee on film certification, the Government has justified the U/A certification to the English film “Jungle Book” (3D).

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Westworld-800x800.jpg?itok=m_N6g12p
Star World Premiere HD to air 'Westworld's' 90 minute finale

MUMBAI: Star World Premiere HD is all geared up to broadcast the season 1 of science-fiction drama Westworld. The season finale will be a super-sized 90 minute long episode titled The Bicameral Mind. Created by Jonathan Nolan and Lisa Joy, the season stars Anthony Hopkins, Ed Harris, James Marsden...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Christopher-Slaughter.jpg?itok=kAJSRrJT
Multichannel TV, digital video growing in Myanmar: CASBAA report

MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories