Cartoon Network & Pogo target 1 million kids via school contact program

MUMBAI: Turner India is set to launch its annual Cartoon Network and Pogo School Contact Programs (SCPs) across the country. With innovative and engaging themes, both SCPs will not only entertain students with games, trivia and prizes but also impart valuable lessons.


Cartoon Network and Pogo SCPs, which kick-started on 3 August, 2015, will run till mid-September targeting over one million students (between standards 1 to 8) in approximately 1000 schools. Combined, the SCPs will be conducted across 12 cities including Mumbai, Delhi, Bangalore, Chennai, Pune, Lucknow, Kolkata, Ludhiana, Hyderabad, Kanpur, Ahmedabad and Amritsar.


The Cartoon Network SCP called ‘Adventure Camp’ is themed around the channel’s latest international series Adventure Time with lead characters Finn and Jake. The SCP aims to bring adventure and an outdoorsy spirit of camping into schools through physical activities, mental games, sports, team building exercises and other activities.


On the other hand, Pogo, through its ‘Bheem ka Fitness Formula’ SCP, is on a nationwide spree to make children fit and healthy like their superhero Chhota Bheem. Along with other popular Pogo characters like Mighty Raju, Tom and Jerry and Bean, kids will learn about the importance of physical and mental exercises during their daily lives and how this will help them stay sharp and fit.


Children in other parts of the country, can also be a part of all the action. On Cartoon Network, they can win exclusiveAdventure Time merchandise by participating in the Adventure Camp contest from Monday-Friday at 4 pm. Pogo is giving out tips to be healthy and fit like Bheem. All kids have to do is tune-in to the new episodes of Chhota Bheem every Sunday at 9:30 am. 

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