Television

Cartoon Network launches digital TV network in SE Asia

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MUMBAI: With Gen Z becoming more tech savvy, kids are increasingly shifting their entertainment base to tablets and mobile phones instead of television. Keeping that in mind, kid’s channel Cartoon Network has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Southeast Asia.

The app is free and available for download now on the App Store and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all approximately 15 seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.

“Cartoon Network Anything is unlike anything we’ve ever designed,” said Turner Kids Networks Asia Pacific chief content officer Mark Eyers. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’ Basically, it hosts the best of Cartoon Network on your phone!”

Hit franchises Adventure Time, We Bare Bears, Regular Show, The Amazing World of Gumball, Uncle Grandpa, Teen Titans Go! and Clarence all feature, but what makes the app so innovative is that everything is created exclusively for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series created specifically for this platform, along with a slew of new Asia Pacific-made short-form content such as Beat Monsters from Korea, Lamput from India, The Sketchy Show and Bill & Tony from Australia.

Cartoon Network’s recent research – New Generations 2015 – revealed that in smartphone households in Southeast Asia with children, 86 per cent of kids use apps at least weekly. In fact, those aged 4-14 are accessing on average five apps every month. Cartoon Network Anything presents a huge opportunity for advertisers who are looking to achieve an unparalleled level of brand alignment in a digital arena.

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