Television

Cars 3 breaks the record for collaborations with 40 brands

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NEW DELHI: Disney India’s Consumer Products business, which opened its Cars 3 in theatres today, has collaborated with 40 brands across categories to bring alive the world of Cars.

This is the highest number of brand associations for any animation movie in India, followed by Disney.Pixar’s Finding Dory at 16 brands.

In the live action genre, Dosney is still in the lead with 70 brand associations for Marvel’s Captain America: Civil War.

Disney.Pixar’s Cars 3 has released today in English, Hindi, Tamil and Telugu. The first part of Cars had come in 2006 and the second one Cars 2 came in 2011.

Directed by Brian Fee with music by Randy Newman, it has the screenplay by Dan Gerson, Robert L. Baird, Bob Peterson, and Mike Rich, and has been produced by Pixar and Walt Disney Pictures.

Category and the Brand details:
· Apparel: Myntra, Max, Pantaloons, Bioworld and more
· Accessories: Crocs, Bata, Titan, E-Gamme and more
· Publishing: Parragon India
· Stationery: HM International, SKI and more
· Toys: Mattel, Lego, Funskool, My Baby Excel, Hero and more
· Home: Servewell, Ddecor, Welspun, Setner
· Retail & E-commerce: Amazon.in, Hamleys, Landmark, Crossword and more
· Media promotion: Duracell, PayTM

Everyone’s favourite racecar champion Lightening McQueen is going to face the toughest challenge of his athletic career yet in Disney.Pixar’s Cars 3. Before one can catch Lightening McQueen and his friends and his challengers in a theatre nearby, consumers can experience the magic of the story with products across categories.

The upcoming releases from Disney India’s Studios business will include Marvel’s Thor: Ragnarok and Star Wars The Last Jedi.

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