Television

Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

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Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14, India Urban) more than double the average 8229 GTVTs* garnered by the channel in the preceding 3 weeks. The reach for Discovery Kids has grown from 8.5 Million to 10 Million, while TSV has almost doubled from 28 minutes to 52 minutes*.

Speaking on the occasion, Discovery Communications India, Head - Discovery Kids, Uttam Pal Singh said, “Our insight that everyone loves naughty kids is proving to be correct with the success of Bandbudh aur Budbak.  In just 5 days, this show has helped us in delivering historic high GTVTs– the number will go up further once full 7 days of Bandbudh aur Budbak data is captured next week. We hope that love for the characters grows further in the coming weeks. This success has given us a good platform to launch Little Singham in April later this year.”

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Bandbudh aur Budbak follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free.

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