Zeel launches localised GEC - Zee Hiburan in Indonesia

MUMBAI: After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia. 


'Hiburan’ means 'Entertainment' in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.


Zeel business head – Asia Pacific Sushruta Samanta said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”


Zeel country head - Indonesia Maria Liza Ginting added, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as 'Color Your Life' showcasing every emotion in the most colorful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures.”


The channel will showcase Zee shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua and Fear Files amongst others.


Zee Hiburan - Warnai Hidup Anda (Zee Entertainment - Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and the DTH platform K Vision. It will soon be available on more platforms in the market. 


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