Television

Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/16/ZEE5.jpg?itok=p0G3SRCD

MUMBAI: Celebrating its silver jubilee at a grand event here on Saturday, India?s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo of its new digital platform Zee5, which is to be launched over the next few weeks.

Speaking during the Zee Rishtey Award, organised on Saturday and telecast on Sunday that was attended by the company bigwigs, television stars and a ?3,400-strong Zee family?, ZEEL MD and CEO Punit Goenka said that not only Zee was the world?s ?biggest joint family?, but is committed to keep entertaining and innovating over the next 25 years also, which is reflected in the new channel logo (tagline being `aaj likhenge kal? or ?we?ll write our future today?).

The stage was perfect to unveil a teaser of Zee group?s soon-to-be-launched new digital platform in the form of its logo. The OTT service, to be called Zee5, is a completely refreshed version of the group?s existing digital services and will ultimately subsume with itself the likes of dittoTv and Ozee. Incidentally, the digital platform logo was dedicated to Zee group chairman- founder-promoter and media baron-turned-Member of Parliament Subhash Chandra.

?The new identity (of Zee TV) is not an evolution, but a revolution of the belief of being stronger as one family. The new colour of the logo is a sign of transformation,? Goenka was quoted by Zee sibling and newspaper DNA as saying, adding, ?Over the next few weeks, we will see the rollout of Zee5 across India and other global markets.?

ZEEL is a worldwide media brand offering entertainment and news content to diverse audiences. With a presence in over 172 countries and a reach of more than a billion people around the globe connecting in 19 languages, it is among the largest global content companies across genres, languages, and platforms, spanning presence across broadcasting, movies, music, live entertainment, digital and talent businesses.

Holding forth further on Zee5, DNA quotes Goenka (Chandra?s eldest son) as saying, ?Zee5 is poised to be the largest digital platform for Indian entertainment in the world, bringing the best of live television, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all internet connected devices.?

According to ZEEL CEO, international broadcast business Amit Goenka, ?I see excitement in the air. We are progressing towards a new global destination. Zee5 is a digital platform that is born out of passion to create something new for the industry, and we are going to create a new history in the coming 25 years.?

Meanwhile, Chandra tweeted two photos on Saturday from the 25th birthday bash of Zee with the message: ?Then: Interacting with my colleagues when we completed 150 days. And Now: Interacting with colleagues tonight while we celebrate 25 years.? Incidentally, Chandra is one of those few businesspeople in the world who, as a local partner, managed to buyout Rupert Murdoch in three joint ventures in a cash and stock deal.

Speaking on the occasion, Chandra, in what could be a direction to colleagues now managing the affairs of ZEEL, said, ?We have to keep going, as it is not written in our fate to stop.?

?I remember when we celebrated the first anniversary of Zee TV back in 1993. I had only 50 people (around) those days, and today, in 2017, we have more than 3,000 individuals who are a part of Zee. I believe that human resource is the biggest infrastructure that one has, and that is one of the biggest plus points for our nation,? he reminisced.

public://PG Announcing Zee TV Logo2.jpg

Over the last 18 months, ZEE has been restructuring its business portfolio shedding unattractive properties like the sports channels, which was sold to Sony Pictures Networks India, and buying GEC channels of Reliance Broadcast as also FM radio channels to expand reach and business that add value to its core value as a corporate entity.

public://SC at Zee bash-Then and Now.png

ALSO READ:

ZEEL to unveil new look of Zee TV on 15 Oct

Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Ditto TV has the largest paid OTT subscriber base in India, says Zeel's Z5 head Archana Anand

'Chawal' to channel: Zee's 24 years of a memorable roller-coaster ride

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Hindustan.jpg?itok=1SdhyzLZ
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Aaj%20Tak.jpg?itok=LyDZy5W6
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Anmol.jpg?itok=dVPxkKL9
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/cnn.jpg?itok=0ksaER76
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/aaj.jpg?itok=DHB4vY0B
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Uday_Shankar1.jpg?itok=IDT2qFvU
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/DreamWorks_800_0.jpg?itok=sSYpWXTb
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Star-Zeel.jpg?itok=CGxBu6QW
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/uday.jpg?itok=JWjW_ZUg
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories