Television

Zee TV invites Delhiites to be a part of Aarushi-Vihaan’s sangeet & engagement ceremony

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MUMBAI: Right since its launch in November 2014, Zee TV’s popular primetime drama ‘Satrangi Sasural’ has emerged as one of the most successful fiction launches of the year. The show has struck a chord with the audiences; given its unique premise of a boy brought up with great love by not one, but seven mothers– each one in search of a suitable match for him!  After running from pillar to post to find him the perfect girl, Vihaan’s seven mothers are finally unanimously floored by the simplicity, honesty and charming demeanor of the beautiful Aarushi. The show has reached a crucial juncture with the upcoming wedding of its much adored protagonists Vihaan (Ravish Desai) & Aarushi (Mugdha Chaphekar). The pre-wedding preparations of television’s cutest couple are in full swing at the Vatsal household with all the doting mothers gearing up to make the wedding a knock-out affair!

 Just this week, the mothers set out to three cities in India to seek the blessings of the show’s loyal fans and personally hand-over the wedding invites. While the Indorewaasis gave a warm welcome to Sheetal Thakkar (who plays  Maasi Ma), the Ahmedavadis left no stone unturned in making Resham Tipnis (Mini Maa) at home. Bhavana Balsaver who plays Chachi Ma went on a gorging spree with all the Lucknowi delicacies when she flew down to the city to  invite residents from Lucknow!

With Delhi being a dilwaalon ka sheher, where a shaadi is nothing short of an entertainment extravaganza and absolutely everybody is ready-on-a-foot to ‘shake-a-leg-after-a-Patiala peg’, Zee TV comes to the capital city, today, inviting fans to participate in the revelry of Vihaan-Arushi’s sangeet & engagement ceremony. A star-studded soirée of song and dance and a shaahi daawat  awaits every Delhiite at Ajmal Khan Park, Lawn No 1 ,Karol Bagh on Saturday, 20th February as the entire family of Satrangi Sasural comes together under one roof for the grand celebration. A 3-day build-up in Delhi aimed at getting the maximum viewer participation in the ground event was rolled out with residential activations, buzz through radio and print. This is the first time that a Hindi general entertainment channel has thrown open the engagement ceremony and Sangeet of the lead couple of one of its primetime shows to the masses!

Zee TV marketing head Sorbojeet Chatterjee said, “A wedding in India sets the right atmosphere for people to come together, bond and celebrate life – and that's how we wish to connect with our viewers too. So, with Aarushi-Vihaan’s upcoming wedding, we’ve seized the opportunity to involve our audience in the pre-wedding festivities. The opportunity to personally meet and interact with their favorite stars, pose with them for pictures will give our viewers an unforgettable experience.  Delhi is the most apt choice for hosting this gala -  not only is the show based in the city, but the spirit of the city’s people lends itself beautifully to such a celebration. Our endeavor is to create a memorable evening  and achieve high visibility around the upcoming shaadi highpoint.”

Satrangi Sasural explores a unique scenario, where the man of the house has been raised by seven very strong, independent mother figures, who have distinct sets of expectations from their prospective daughter-in-law. The man in question is all set to marry a girl who must then stand up to these varied expectations of the doting mothers, adapt to this new environment and build relationships within the family. But every love story comes with its fair share of obstacles, and Vihaan and Arushi’s is no exception! To ensure that they have Vihaan’s mothers’ unanimous blessings for the marriage, Vihaan and Aarushi have pretended to not know each other and have made the set-up look like an arranged marriage. Once the truth is revealed, will it cast a shadow between Aarushi and Vihaan or will the lovers enter into matrimonial bliss with everyone’s blessings…? To find out, tune into the wedding week drama on Satrangi Sasural at 10 PM between 23rd and 28th February, only on Zee TV.

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