MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL)’s Hindi GEC Zee TV extended its weekday primetime shows to six days a week from Monday to Saturday. 28 November onwards, the shows on the channel’s 7 to 9 pm  time slot will also  be telecasted on Saturdays.

Zee TV business head Pradeep Hejmadi said, “The objective of extending our weekday primetime properties to Saturdays is to give our audiences more. The move brings our protagonists even closer to our viewers.”

While Satrangi Sasural and Sarojini have already been airing six days a week, popular shows like  Kala Teeka, Qubool Hai, Tashn-e-Ishq and Jamai Raja will now start airing at their respective time slots on Saturdays as well. With the introduction of ‘Sunehra Shaniwar’, Neeli Chhatri Wale will also air every Sunday at 8 pm.