Television

Zee to salute 'Army behind the Army' at Cine Awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/31/goenka%20%281%29.jpg?itok=Y7DUj09w

MUMBAI: We are protected by the strength of the Indian army. But, have we ever pondered over the source of their strength? Their strength is an army behind them in the form of mothers, wives, sisters, daughters who silently toil day and night making up for their sons, husbands and fathers who are busy protecting the nation. Zee salutes this real Army behind the Army.

It is not with medals and trumpets but with respect and recognition, Zee acknowledges their huge contribution and sacrifice.

Zee Entertainment Enterprises is a global content company which has always focused on Women Empowerment, either through its content offerings or social initiatives. In this journey of empowering women, Zee has launched a special initiative called ArmybehindtheArmy, which aims at recognizing the selfless women behind our brave soldiers and who are the true source of their inspiration.

Tune into Zee Cinema on 1 April at 7 pm to catch the launch of this special initiative at the Zee Cine Awards by Anushka Sharma.

#ArmyBehindTheArmy has been created and conceptualised by Zee’s creative agency - FCB Ulka Advertising. Going beyond a mere advertising idea, this initiative is rooted in real life and aims to give army wives and mothers the honor they truly deserve for their role in nurturing families, building strong communities and a healthy nation. It also brings to light the epic work which this real army behind the brave soldiers does, to support its families.

For the past 25 years, Zee has supported and given Indian women a voice onscreen through its content as well as sought betterment for them through on-ground social initiatives. #ArmyBehindTheArmy is another major step taken by Zee in this direction.

Zee MD & CEO Punit Goenka said, “I’m extremely thrilled to launch this initiative which salutes the real army behind our brave soldiers. In our journey of 25 years, Zee has always stood for Women, and we’ll continue to do so forever.”

FCB Ulka Advertising chief creative officer Swati Bhattacharya says, “When we think of the word ‘soldier’ we always think of a man. When we hear the word ‘patriotism’ we think of loud slogans, louder gunshots and again men.

For me this idea is about two important words, ‘respect’ and ‘recognition’. For me the mothers, wives and daughters of the army are the stronger army. They are our Paramvirs and our Mahavirs. Let's celebrate their strength and their nationalism. Let's salute the #ArmyBehindTheArmy. I’m grateful to Zee for their support in launching this initiative.”

This special initiative will be launched at the Zee Cine Awards on 1 April 2017. A 2-minute salutation anthem video capturing the idea will be presented by Anushka Sharma who herself hails from an army family.

Zee Live & Zee Talent head – corporate brand & communications and CEO Sunil Buch said, “While our brave soldiers Respect & Recognize, the women behind their bravery, it is time that every citizen of our nation salutes them and applauds their contribution."

The salutation anthem film shot by director Ken Rolston from Story Tellers, a leading film production house brings alive the grit and inner struggle of these women through a powerful and emotive narrative – Hum Hain. The film is a montage of portraits of real wives, widows and mothers of the forces. We see them in the fields, in their homes, with their children, with the wedding album, going through life… alone.

The strong visual cue – a unique visual identity designed by FCB Ulka for the initiative – is inspired by army fatigues, with a camouflage design that is derived from women in various acts of nurturing and caring. This lends a strong visual and emotive character to the communication.

Subsequently a multimedia campaign will be launched that will include social media, mass media, and across the leading channels of Zee backed with on-ground activities. The campaign will culminate in a grand salute on Republic Day next year.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/music.jpg?itok=t4sCr4Zg
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories