MUMBAI: Zee Talkies is set to launch a brand new visual identity that reinforces its positioning as a film entertainment channel. The ideology behind the fresh look and feel is to urge audiences to live and experience Zee Talkies, rather than just watch with the tagline - ‘Baghna Navhe… Jagna’.

The new look aims at adding a flavor of briskness to the visual identity. The channel sheds its ‘sedate’ color for a bright orange color that symbolises vibrancy and festivity. Orange, in its many forms, stands for positivity, energy & richness while representing the essence of Maharashtra to create an affinity for the brand, Zee Talkies.

The repackaging activity is a part of Zee Talkies’ strategy to provide a wholesome viewing experience to the audiences of Maharashtra.

With its new identity, the channel will be premiering Double Seat and will also launch a new show called Talkies Lighthouse, which will showcase a collection of acclaimed short films, packaged in an entertaining format.