Television

Zee takes the ‘Super Moms’ to North America

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MUMBAI: After the successful DID Super Moms in India, Zee TV is all set to travel abroad. The stage is set and the doors are open for DID Super Moms North America. With more than 20,000 videos and ground activations across 16 cities it gives a platform to those women who gave up their dreams of becoming a dancer and settled for a career, family and motherhood.

With this move, it aims to give hope to millions of mothers across North America who aspire to make a name for themselves in the field of dance.

With digital being the way forward, the channel is focusing strongly on digital platforms. The first phase stared with digital auditions on 15 August where talented moms can log on to www.zeedilse.com/auditions  - record or upload a two minute audition video along with telling  what makes them a super mom!

Ground auditions across 16 cities will start from 15 September till 30 September after which 50 contestants will be shortlisted for the mega auditions to be held in October in New York City. The 10 finalists will then be selected to compete in DID Super Moms North America grand finale to take place in December.

Zee TV Americas general manager Sameer Targe believes that although America is the land of drams, reality is very different. “Life comes in the way - kids, school, job, family takes precedence over dreams and gradually, dreams fade away. DID Super Moms North America is our way of giving it back to those moms who gave up their passion for dancing in lieu of family responsibilities.”

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