Zee strengthens 10.30 pm slot with new romantic drama 'Lajwanti'

NEW DELHI: As September draws to a close, Zee TV will be looking at packing a punch in the prime time programming slot by introducing two new shows at 10 pm and 10.30 pm. The channel has readied a new show called Lajwanti in the 10.30 pm time slot from 28 September. As was reported earlier by, the channel will be re-jigging its prime time programming slot from 21 September with the launch of Ye Vaada Raha in the 10 pm slot.

The romantic drama woven around Partition - Lajwanti will be aired from Monday - Friday. What's more, the channel has set aside approximately eight to ten per cent of the budget to market the series across all platforms.

In conversation with, Zee TV business head Pradeep Hejmadi said that the channel had begun active marketing through social media of all its programmes.

Lajwanti is based on a short story by the eminent writer Rajendra Singh Bedi, which has been turned into an entire series. The series has been produced by Bedi’s granddaughter Ila Bedi on her own screenplay based on the short story and co-produced with her brothers Manik and Rajat, both of whom are cinema and television artistes. While Manik is acting in the series, Rajat will help in the production. The Bedis had earlier produced Hitler Didi for Zee TV.

When asked as to how she had converted a short story into a series, Ila said that she had attempted to "read between the lines" of what her grandfather had intended to convey in his short story and that had given her enough material for the series. She had originally begun working in the screenplay for a film but then settled for the TV series.

Ila later told this website that she would do her best to avoid the gimmicks normally used in popular soaps of unnecessary loud music or freezing or whitening of faces etc. She said she had a photo of her grandfather just over the table where she works, and she is reninded everyday that she has to ensure she has to live up to ensure his dignity.

Interestingly, the series is being launched in the month, which marks the birth centenary of Rajinder Singh Bedi, born on 1 September, 1915.

The seriesalso stars debutante Ankita Sharma and Sid Makkar.

Bedi was an eminent Urdu writer known for writing the screenplay for filmmakers like Bimal Roy and Hrishikesh Mukherjee, and his own stories like Ek Chaddar Maili Si and Dastak were made into films. Bedi’s son Narinder Bedi also directed several Bollywood films.

Latest Reads
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production


Television TV Channels Sports
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories