Zee launches TV app for APAC market

MUMBAI: After making its application available to users in the US, Zee Entertainment Enterprises Limited (ZEEL) has now launched the same for its Asia Pacific viewers, which gives them access to instant and unlimited access to a wide variety of content.


Called app, subscribers in the region can now enjoy a large library comprising hundreds of classic and new Bollywood movie and will also have access to episodes of Zee shows.


Currently this service is available in Singapore, Thailand, Hong Kong, Australia, New Zealand and Japan. It will be activated for six locations in Asia Pacific to start with post which it will be opened for the remaining markets. The app will contain more than 25+ Zee channels including general entertainment, movies, news and regional content thus offering one stop shop for complete entertainment experience.


Zee business head Asia Pacific Sushruta Samanta said, “The app has received a wonderful traction in the US market since its launch. The catch-up feature and the VOD option have found strong preference within our viewers. We are expecting a similar trend in the widely distributed diaspora population within the Asia Pacific region.”


It will act as an important tool to fight piracy and illegal viewership of our content within the online viewing community.


The app is not only available on any web browser but also on devices including iOS and Android smart phones and tablets. The first 30 days will be given for free trial post which pay subscription will begin. 


Viewers will be able to register for a TV package of its own choice on Zee Family's Subscription Video on Demand (SVOD) service will allow members to re-watch episodes of their favorite shows and for movie buffs special monthly movie subscription package that allows unlimited access to its library is available.

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