Zee Entertainment Honoured with 16 Awards at PromaxBDA India

MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday. The event is regarded as the most coveted awards for creative endeavors in the broadcast media space. ZEEL won multiple awards across various categories listed below:

GOLD: Best Image Campaign (OUT-OF-HOUSE)- Brand refresh- Aaj Likhenge Kal, Zee TV, ZEEL

GOLD: Most Outstanding Marketing Initiative (Out-Of-House)- Zee TV- Aaj Likhenge Kal, Zee TV, ZEEL

GOLD: Best Integrated Marketing Campaign (Out-Of-House) - Aaj Likhenge Kal, Zee TV, ZEEL

GOLD:  Best On-air Branding Design - &Privé HD, ZEEL

GOLD:  Best Entertainment / Comedy Promo-  Meri Hanikarak Biwi, &TV, ZEEL

GOLD:  Best Themed Campaign- Meri Hanikarak Biwi, &TV, ZEEL

GOLD: Best Drama Promo Not in Hindi Or English Tuza Maza Breakup Song Promo, Zee Marathi, ZEEL

GOLD: The Small Big Idea Best Use of Digital- Twin Screen Trailer, &Privé HD, ZEEL

SILVER: Best Content or Long Form the Other Side - Onir About Moonlight, &Privé HD, ZEEL

SILVER: BEST OUTDOOR- &Privé Launch, &Privé HD, ZEEL

SILVER: Best Movie Promo -The Wolf of Wall Street, &Privé HD, ZEEL

SILVER: Best Drama Promo- Poove Poochoodava, Zee Tamil, ZEEL

SILVER: Best Drama Campaign -Yaaradi Nee Mohini, Zee Tamil, ZEEL

SILVER: Best Children's Promo-  Sa Re Ga Ma Pa Li’l Champs, Zee TV, ZEEL

SILVER: Best Themed Campaign- BBC First, Zee Café, ZEEL

SILVER: Best Copywriting Not in Hindi Or English -Jadu Bai Jorat - Launch Promo, Zee Marathi, ZEEL

On being recognised for this excellence, ZEEL, Chief Marketing Officer, Ms. Prathyusha Aggarwal said, “It has been a defining year for us with ZEEL setting its agenda for the next 25 years through a fresh articulation of its brand purpose -‘Extraordinary Together’. We follow hearts with all our minds. Across the network, our marketing artillery swung into overdrive to communicate our core proposition in the most inventive manner.  The campaigns we rolled out were strong, viewer understanding and insight-led  and they not only delivered in terms of impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are happy to be conferred with sixteen awards cutting across the Hindi General entertainment space, regional channels and premium channels at PromaxBDA for our marketing endeavors. We would like to take this opportunity to thank all our partners and viewers who have helped us achieve this honour. We will continue to strive to offer extraordinary entertainment to all.”

Twenty-five years ago, Zee Entertainment Enterprises started off with its flagship channel, Zee TV, beaming unique shows and curated content to an audience hungry for new-age entertainment. Highlighting the list of campaigns that have been conferred with awards:

This year, Zee TV re-articulated its brand philsophy as Aaj Likhenge Kal. Through its inspiring characters and stories, the channel endeavours to provide a spark to the great indian middle class that encourages them to draw from their own inner strength and take charge of their destinies.

While &TV’s Meri Hanikarak Biwi campaign was designed to dismiss stereotypes and highlight the sensitive issue around vasectomy in a light hearted manner

Catering to a distinct set of non-conformist audience, ZEEL launched a premium destination for nuanced cinema - &Privé HD in September 2017. The English movie channel reached the no.1 position in its category within just six months of its launch. The response to the content and marketing campaigns has been truly overwhelming and reflects clearly with five PromaxBDA awards. The channel continues to be committed to the larger vision of bringing extraordinary content to its audiences

For Zee Tamil, Yaaradi Nee Mohini and Poove Poochoodava have both emerged as distinct fiction properties of Zee Tamil. Having completed over 250 episodes, both shows have become favourites of almost every Tamil-speaking household today; Yaaradi Nee Mohini in fact, is one among the top 10 shows in the Tamil market as per BARC ratings

Meant to bring to light the ever-evolving role that marketing plays in the monetization of media, PromaxBDA is a truly international organization uniting the individuals who are in charge of the media marketing industry across the globe. The PromaxBDA Awards are a result of this mission to promote and market professionals working in the media and entertainment sector.

Latest Reads
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories