Television

Zee enters US Hispanic market; to conquer second-largest spoken language

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/13/Amit-Goenka.jpg?itok=xbBVGRfq

MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, 'Zee Mundo'.

Zee Mundo – ¡Te encanta! ('Mundo' means 'World' and '¡Te Encanta!' means 'You'll Love It' in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.

Commenting on ZEEL's entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, "Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo's programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions."

Rajeev Kheror, President – Strategy, International Business, ZEEL said, "With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE's entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world's biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan."

Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, "Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well." Zee Mundo's head office is located in Miami, Florida.

Zee Entertainment Enterprises Limited is one of India's leading television media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/dastaan.jpg?itok=wuJSU9Dt
Dharmendra releases Shemaroo's 'Dastaan-E-Rafi' docu DVD

Shemaroo Entertainment has released Dastaan-E-Rafi, an award winning documentary film based on Mohd. Rafi’s life on DVD to mark his 37th death anniversary. It was launched by the legendary actor Dharmendra who is a self-confessed fan of Mohd. Rafi and for whom Rafi sang several popular songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/barc.jpg?itok=QLy1BBgB
BARC India now a case study on TV audience data at IIM Calcutta

India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study traces the history of Television Viewership Measurement, leading up to the setting up of Broadcast Audience Research Council (BARC) India.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/K_Govindraj_2.jpg?itok=5-h0pTyH
Ministry recognises basketball body BFI as national federation

MUMBAI: The ministry of youth affairs & sports (MYAS), in a much-awaited decision, formally granted recognition to the Basketball Federation of India (BFI) as a National Sports Federation (NSF). This recognition has been granted as the BFI has fulfilled all the conditions laid down by the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/DD.jpg?itok=WomAu-Ou
No anomaly in DD news correspondents' designations, says Irani

NEW DELHI: The Government has said that there is no anomaly in the designations of news correspondents in Doordarshan. Information and broadcasting minister Smriti Zubin Irani has told the Parliament that the recruitment rules of 24 March 2014 had said that the posts in the TV news correspondents...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/1111_0.jpg?itok=OkFIiEuf
Women empowerment: One-minute DD film contest to mark I-Day

NEW DELHI: Even as Doordarshan is holding a competition of short films to mark seventy years of independence, the Channai-based Human Rights Advocacy and Research Foundation [HRF] has invited entries for one-minute films for a Festival to be held next month. The “Freedom.Film.Festival” (competitive...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/AXN.jpg?itok=Uij40v5H
AXN invites entries to Taveloka 'Asia's Got Talent'

MUMBAI: Traveloka has emerged as the main sponsor for Asia’s Got Talent. The partnership underlines Traveloka’s purpose of supporting dreams across Asia -- it will be sponsoring the grand prize of USD $100,000. Traveloka will also be presenting the Traveloka Awards – an award for the winner with...

Television TV Shows Reality
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Ajay%20Singh.jpg?itok=vgeS5qq0
Indian Boxing Federation invites bids for pro league

MUMBAI: Now it’s the turn of the pugilists to get their own league. The Indian Boxing Federation (IBF) is seeking to license the Indian Boxing League to agencies or organisations. It has invited companies to bid for the licence through a tender notice issued today.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/pranay.jpg?itok=InUremhj
NDTV issues statement on tax demand of Rs 4.3 bn

MUMBAI: NDTV has issued a statement on the immediate tax demand of Rs 4.3 billion. It stated on its web site: "The attempt to intimidate and paralyze NDTV has expanded to epic proportions in the last 24 hours. There are new attacks from the CBI and the Enforcement Directorate. In short, there is a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Sanjay%20Gupta.jpg?itok=by0Lru0Z
Star India's PKL 5 telecast via 12 channels in five languages starts today

MUMBAI: Star India, with 12 sports channels in its bouquet, plans to reach out to a larger audience by telecasting Vivo Pro-Kabaddi Season 5 live in five languages. PKL season 5 will be aired on Star’s first FTA sports channel Star Sports First in Hindi, Star Sports 2 and 2HD in English, regional...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories