Zee Cinema extends ‘Dopahar Zee Cinema Par’ campaign

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By indiantelevision.com Team Posted on : 19 Jun 2014 06:29 pm

MUMBAI: Zee Cinema, known for its captivating line-up of movies and consumer engagement, is set to give kids an extra week of vacation time by bringing back the annual flagship property - Dopahar Zee Cinema par!
 
Starting 23 June up to 27 June, Zee Cinema will be airing exciting contests during the movie breaks. All kids have to do is stay tuned-in and watch their favourite movies. Amidst the five breaks between the movies, five questions will be asked in the form of fun and quirky riddles.
 
Zeel Hindi Movie Channels VP head of programming Ruchir Tiwari stated, “Winning the ‘Best Day Time Programme Spot’ at the PromaxBDA Global awards has re-instated the innovative and engaging content mix of ‘Dopahar Zee Cinema Par’. Brining back our annual flagship property we at Zee Cinema, we believe in not only showcasing excellent content but also engaging and gratifying our viewers.  Through this campaign, we intend to give the children a chance to enjoy fun and entertaining movies before their schools start and also give them a chance to win exciting gifts.”

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