Television

ZEEL Cignals deal for Filipino channel Zee Sine

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/19/Untitled-1_9.jpg?itok=T0D-GkUi

MUMBAI: Zee Entertainment Enterprises Limited has signalled a deal with Cignal TV for Filipino channel Zee Sine.

Earlier this year, ZEEL had announced its foray into the Philippines with its Tagalog and Taglish language Bollywood movie channel Zee Sine in partnership with the local cable TV distributor Cable Boss. Since then, it has been expanding its reach. An agreement with the cable TV MSO Cable Link followed which gave it access to subscribers in parts of Manila.

Then, last week, it announced a carriage deal with local satellite platform and DTH operator Cignal TV.

Cignal, launched in 2009, transmits 102 channels including free-to-air, SD and HD channels to household and commercial venues nationwide. It also offers a mix of 12 audio channels and on-demand service through pay-per-view channels. It is owned by MediaQuest Holdings, the media partner of PLDT Group.

The entertainment major launched the Zee Sine on pay TV and DTH operator Cignal TV which boasts a subscriber base in excess of 1 million. After launching channels in Latin America, Germany, Indonesia, the US, Malaysia, Thailand (not necessarily in that order), it was now the turn of the south-east Asian nation to see another offering from the Punit Goenka-led company.

Available on Channel 19 with Cignal Postpaid plan 290 and up and Cignal Prepaid Premium 300 and up, Zee Sine is backed by ZEEL's Bollywood movie library, the world’s largest with over 3500 titles.

The tag line of the channel is Bollywood Na Tayo! (Let’s Go Bollywood) and viewers have three Bollywood movies on offer daily with the 8pm movie band being themed as unli tawa Mondays (comedy), lab na lab on Tuesdays (romance), Bollywood divas on Wednesdays, Hari ng Aksyon Huwebes (action), star of the month on Fridays, blockbuster movies on Saturday and special monthly thematic films on Sundays.

Cignal VP/Head of Channels Management, Sienna Olaso, said that the partnership with ZEEL was a strong affirmation of Cignal’s commitment to provide the best Pay TV service to their loyal subscribers by providing them with world class shows and channels that catered to their diverse tastes in TV viewing.

Zee Entertainment CEO, Middle East and Asia Pacific, Mukund Cairae, said that Fillipinos had love in abundance for music and dance that Bollywood represents. Cairae added that he anticipated Fillipnos to connect with the Bollywood masala as the core values across Asia were similar. The strategy was to put Zee TV’s movies and shows on free to air channels while also running the 24x7 pay TV channel Zee Sine.

Cairae said the company was seeking to to do Filipino productions in phase II of the launch.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories