Television

Zee Anmol tops Hindi GECs across genres as Star Bharat climbs

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BENGALURU: Zee Entertainment Enterprises Limited or Zeel’s FTA Hindi GEC channel – Zee Anmol, at the second place in Broadcast Audience Research Council of India (BARC) weekly list for top 10 channels across genre, topped the Hindi GEC channels in that list.

Zee Anmol garnered 821.210 million weekly impressions in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017) in BARC’s list of top 10 Channels Across Genre: All India (U+R): 2+ Individuals. Zee Anmol had obtained 778.876 million impressions in BARC’s weekly list across genres for week 35 of 2017 (the previous week) and hence gained in viewership in week 36.

Star India’s newly-renamed FTA GEC -- Star Bharat -- climbed up to third spot in the weekly list of top 10 channels across genres with 678.781 million weekly impressions. Star Bharat was relaunched on 28 August 2017 and in its very first week under the renamed avatar, (and BARC week 35 of 2017), Star Bharat attained rank eight in BARC’s top 10 channels across genre list with 531.083 million impressions.

The pole position in BARC’s across genres top 10 channels list was yet again held by the Sun TV Network’s Tamil flagship GEC Sun TV, however with lower weekly impressions of 968.3564 million in week 36 as compared to the 1,009.285 million weekly impressions in week 35. Because of the fall in Sun TV’s weekly impressions in week 36, the gap between the top 2 channels in the across genres list –Sun TV and Zee Anmol has narrowed considerably.

Three channels from Star India, two channels from The Sun TV Network, Zeel and Sony Pictures Network India (SPN) and one channel from Network 18 (or Viacom 18) made it to the top 10 channels across genre list in week 36 of 2017. From the market’s perspective, seven Hindi GECs’, two Telugu GECs’ and one Tamil GEC made it to the weekly top 10 channels across genre list for week 36 of 2017.

Zeel’s flagship Hindi GEC Zee TV was placed fourth 667.948 million impressions in week 36 – the channel had been ranked fourth in week 35 with lower weekly impressions of 642.612 million. Star India’s flagship Hindi GEC Star Plus was ranked fifth in week 36 and 35 with 628.518 million weekly impressions and 626.212 million weekly impressions respectively.

Viacom 18’s flagship Hindi GEC Colors was ranked sixth in week 36 of 2017 with 588.154 million weekly impressions, followed by the Sun Network’s flagship Telugu GEC Gemini TV with 532.878 million weekly impressions at seventh place.

SPN’s flagship Hindi GEC Sony Entertainment Television was eighth in week 36 of 2017 with 522.701 million weekly impressions followed by the same network’s women focused Hindi GEC Sony Pal with 500.173 million weekly impressions at ninth place.

Star India’s flagship Telugu GEC was tenth the top 10 channels across genre in week 36 of 2017 with 492.482 million weekly impressions.

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