Television

Zee Anmol gets into original programming

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MUMBAI: The free-to-air (FTA) general entertainment channel (GEC) - Zee Anmol, which until now aired some of the hit shows from its sister channel Zee TV, has now made its original programming debut.

The channel’s new show Vim Grihani No. 1, premiered on 10 April and will be aired every Friday at 6:30 pm.

“In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, Zee Anmol salutes every grihani (housewife) in India.  They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,” said Zee TV & FTA cluster head marketing Sorbojeet Chatterjee.

Hosted by actor Ajay Singh Chaudhary, Vim Grihani No. 1 is an engagement led series revolving around one family in India in each episode. The search for Grihani No. 1 was conducted in many cities and towns in India including Deolali and Dhule in Maharashtra, Itarsi, Bhopal and Habibganj in Madhya Pradesh and Kanpur, Lucknow and Rai Bareli in Uttar Pradesh, amongst others.

Viewers also get an opportunity to invite Zee Anmol to their homes to felicitate their own Grihani No. 1. Every episode has the host interacting with the homemaker and her family members where they talk about her life, her dreams and ambitions. This will be followed by one minute games and quizzes related to the family.

The current lineup of programmes on the channel includes fiction and non-fiction properties from Zee TV, movies and kids’ content.

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