White Horse readies new Kannada shows for Kasthuri TV

BENGALURU: As a part of its programming revamp, White Horse Network Services, which manages the operations of the Kannada GEC Kasthuri TV, has launched two new shows for the channel. Additionally, two more shows are also in the pipeline.

The two 30 minutes soaps Nee Hacchida Kumkuma and Prema Pallavi will be aired during the primetime slot of 7 - 8 pm. The shows will run daily Monday to Friday starting 27 April, 2015. On the other hand, Kitchen Kamaal and Ganda Hendathi are also slated to launch soon.

The first soap Nee Hacchida Kumkuma intends to show the importance of moral values in one’s life. The soap features around Mrudula – a girl with principles and Aishwarya, a girl with no moral values and Samay – Mrudula’s love interest, a man whose ambition is social welfare.

The second show Prema Pallavi features four main characters Suryakanthi, Chandrakanthi, Shalwa and Parashara. It showcases the twisted love story between them. Rekha Rani is the writer, director, producer for the show and also has the additional responsibilities for story, screenplay and dialogues.

A source from Kasthuri TV tells that so far 15 episodes of both the soaps have been canned. Depending upon the popularity of the shows, 250 plus episodes could be the way ahead.

Each episode is about 21 minutes long, the rest of the time being utilised for promos and advertisements. “We have brands from big companies like HUL, Procter & Gamble, Tata Sky and Colgate on board as advertisers. However, we have not have taken on title or anchor sponsors, though a couple of brands have evinced interest. We will wait for the shows to pick up momentum in ratings and then take in sponsors,” the source further revealed.

Elaborating the programming changes that the company has made and plans to make in the near future, White Horse CEO and managing director P Kailasam said, “Along with these new soaps, we have planned to give viewers delightful experience of cooking an exquisite range of international and authentic food from all over the world. A show not only for food lovers but also learners – Kitchen Kamaal. With regards to our rich culture and family values, we have The show will be anchored by Naveen Krishna along with Mahalakshmi. Ganda Hendathi will be catering to the participants from districts all over Karnataka.”

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