White Horse readies new Kannada shows for Kasthuri TV

BENGALURU: As a part of its programming revamp, White Horse Network Services, which manages the operations of the Kannada GEC Kasthuri TV, has launched two new shows for the channel. Additionally, two more shows are also in the pipeline.

The two 30 minutes soaps Nee Hacchida Kumkuma and Prema Pallavi will be aired during the primetime slot of 7 - 8 pm. The shows will run daily Monday to Friday starting 27 April, 2015. On the other hand, Kitchen Kamaal and Ganda Hendathi are also slated to launch soon.

The first soap Nee Hacchida Kumkuma intends to show the importance of moral values in one’s life. The soap features around Mrudula – a girl with principles and Aishwarya, a girl with no moral values and Samay – Mrudula’s love interest, a man whose ambition is social welfare.

The second show Prema Pallavi features four main characters Suryakanthi, Chandrakanthi, Shalwa and Parashara. It showcases the twisted love story between them. Rekha Rani is the writer, director, producer for the show and also has the additional responsibilities for story, screenplay and dialogues.

A source from Kasthuri TV tells that so far 15 episodes of both the soaps have been canned. Depending upon the popularity of the shows, 250 plus episodes could be the way ahead.

Each episode is about 21 minutes long, the rest of the time being utilised for promos and advertisements. “We have brands from big companies like HUL, Procter & Gamble, Tata Sky and Colgate on board as advertisers. However, we have not have taken on title or anchor sponsors, though a couple of brands have evinced interest. We will wait for the shows to pick up momentum in ratings and then take in sponsors,” the source further revealed.

Elaborating the programming changes that the company has made and plans to make in the near future, White Horse CEO and managing director P Kailasam said, “Along with these new soaps, we have planned to give viewers delightful experience of cooking an exquisite range of international and authentic food from all over the world. A show not only for food lovers but also learners – Kitchen Kamaal. With regards to our rich culture and family values, we have The show will be anchored by Naveen Krishna along with Mahalakshmi. Ganda Hendathi will be catering to the participants from districts all over Karnataka.”

Latest Reads
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories