Television

When the stars become one of us!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/03/28/colors_logo.jpg?itok=5eYO1aXp

MUMBAI: Much as we love and admire our film and television celebrities, how would we react if we saw them as one amongst us, leading a life as mundane as ours!

Well that’s something viewers may soon find out for coming to drawing rooms in April is a show that brings together celebrities and commoners even as famous people attempt to live the life of an aam aadmi for a day.

Mission Sapne, produced by Sobo Films and slated to premiere on Colors next month, is rooted in the belief that in order to make a difference, one needs to go out there and understand the trials and tribulations of the common man. The proceeds will go towards helping the cause of the less fortunate.

10 names from showbiz will grace the show in avatars quite unlike their usual selves. Karan Johar will turn photographer at the Gateway of India; Salman Khan a barber; Varun Dhawan a coolie; Siddharth Malhotra a vegetable vendor; Ranbir Kapoor a vada-pav seller; Harbhajan Singh a namkeen seller; Mika Singh a chaiwallah; Ram Kapoor a taxi-wallah; Drashti Dhami a nimbu-mirchi vendor; and Ronit Roy a cosmetic seller. Sonali Bendre will play the host.

Says Colors CEO Raj Nayak: “With everything that our audiences have given us in making Colors a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing his/her story for the world to behold. We thank all the celebrities associated with the show for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

Each episode will feature a common man and his problems. His favourite actor/actress will step into his shoes for a day and try to solve his difficulties. For instance, Salman will extend support to Qurban Ali, a barber who lost both his legs in an accident. The money earned will be multiplied and donated to someone in need.

Apparently, Sobo Films had created a similar concept in the Marathi language called Bole to Malamaal. Realising its potential, the producers thought of adapting it into mainstream TV. “We had done this in the regional space before and it was a huge success. We thought we could take this to the Hindi GEC space and see how it worked,” says Sobo Films director, Smruti Shinde. “I think, though it hasn’t been aired yet, it has been very well received by all the celebs,” adds Shinde.

Of the 10 episodes, seven have been shot at locations such as the Gateway of India, Seven Bungalows and Crawford Market in Mumbai while the remaining three have been shot at Chandigarh, Lucknow, and Delhi.

Speaking of the actual shoot that was completed within eight days, Shinde says, “We knew what the show was all about so it did not take us much time to get it on the floor. We just had to format it in the Hindi GEC space and slight alterations were made from the Marathi space. In a month’s time, we had finished planning and shooting for the show.”

Did the celebrities take some convincing to come on-board the show? “There was no difficulty in getting the celebs on-board. When we approached them, they loved the concept and were ready to accommodate the dates. Normally, celebs perform in front of the audience, but in this show, they are one amongst the audience. They actually go on-ground and earn money for the common man,” reveals Shinde.

Ask them and media professionals will call it a PR gimmick on the part of Colors. “What will the channel show for that duration? The success of the show completely depends on the treatment. If they can make it entertaining enough, people will watch it. At the end, a viewer wants entertainment and that is what sells. If they are able to find enough entertainment footage, then it can work wonders for the channel,” opines Helios Media managing director Divya Radhakrishnan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/zee-hindustan.jpg?itok=EBP_lypk
Zee group launches news channel Zee Hindustan

MUMBAI: Another news channel has joined the 800-odd currently beaming into Indian homes. And it is coming courtesy the Subhash Chandra headed Zee group. Called Zee Hindustan, it was launched on 20 May, with an intent to “ bring to fore the voice of the common man, from Kashmir to Kanyakumari.”

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/IPL-2017-Story.jpg?itok=cIqPNnPp
IPL tendering process to commence 17 July; bidding to be fierce

MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly giving a super boost to the TV ratings that Sony Pictures Networks India (SPN India) will notch up for its telecast. The final match could...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Subhash-Chandra.jpg?itok=bPrSlSjF
Essel Group's 90 years event simulcasts across all ZEE entertainment channels

MUMBAI: Essel Group recently held its 90 years celebrations event in New Delhi amidst the presence of esteemed dignitaries, corporate honchos and Government authorities including the president Pranab Mukherjee and prime inister, Narendra Modi. The success of the event was the result of the entire...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Poker-League.jpg?itok=ZUgvpGpI
Dabur's Amit Burman-backed Poker Sports League to launch on 24 May in Goa

MUMBAI: So looking at sports these days we have a national league for each and every game let it be cricket, football, hockey, basketball, badminton, kabaddi and many more. Now you can add poker to that list. Come 24 May, the Deltin Royale, which is anchored in the Mandovi river in Goa, will see...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories