Television

Viacom International Media Networks ramps up original content in Southeast Asia

Series to premiere across MTV, Comedy Central, Paramount Channel & Nickelodeon

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/VIMN.jpg?itok=BoHWG2x7

MUMBAI: Viacom International Media Networks (VIMN), a division of Viacom Inc, will be scaling up the development and production of original content for MTV, Comedy Central, Paramount Channel and Nickelodeon in Southeast Asia.

In response to Southeast Asia being the world’s fastest growing game market1, VIMN has introduced MTV Got Game for fans who have made gaming a way of life. A dedicated gaming and e-sports vertical that spans MTV’s platforms, it will include in-house production of short form content around gaming,  on-air playlists inspired by e-sports, as well as partnerships with the industry – all through a distinctly MTV lens.

As part of this, the new Got Game Weekly series will focus on news from the intersection of gaming, e-sports and popular culture. In Got Game: Face Off, MTV pits celebs against each other for FIFA console action and to crown the champion! Guests include Singaporean national footballer Zulfahmi Arifin, and regional artists Joe Flizzow, Sezairi, Jon Chua, Fion, Shaykh, THELIONCITYBOY,and Tim De Cotta. MTV Got Game is also available on MTV Asia’s website, and the content series will launch on linear and online channels soon.

In addition to content created under the MTV Got Game vertical, MTV will premiere Season 4 of video dance tutorial show OK Danceoke in June.

Comedy Central’s original stand-up series, Stand-Up, Asia! will also be renewed for the fourth year. In this upcoming season, expect an evolved format in a fresh setting. A unique mix of stand-up comedy and character sketches will continue to focus on distinctly Asian cultural touchpoints and a thematic approach. Over 10 comics will take it up a notch, continuing to serve Comedy Central’s vision of leading the charge for regional comic talent.  

Movies form the backbone of Paramount Channel so in a new short-form series launching in June, personalities from film, TV, music, and Bellator athletes share what excites them in movies – their favourite genres, actors, or quirky nuggets of information about shows.

For the younger set, Nickelodeon continues to make the world a more playful place with short form content centered on fitness and craft for kids. In Nickified Sports, kids will attempt different sports but with a Nick twist, by using regular household items such as a broom in a javelin throw. Funny Fitness with Robbie encourages kids to stay active, with exercises that they can do at home such as jumping jacks or burpees. Last but not least, prepare for the unexpected on Kids Ask the Burning Questions where children interview adults and get the low-down on what adults really think! These will roll out on-air, online and in-app from May.

“Aligned with Viacom’s global mission of creating entertainment experiences that drive conversation and culture, we are scaling up our content production in Asia for every screen across our flagship brands. We know that Asia originals appeal to our audiences, evidenced by strong viewership, and conceptualized fresh formats to resonate with our fans and evolved existing ones to grow share of viewership,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.

An example of evolved formats is MTV Asia’s reboot of the iconic hip hop show YO! MTV Raps. In addition to a linear series that premiered in mid-April, multiple digital short form offerings across MTV Asia’s Facebook, YouTube and Twitter platforms were launched in parallel. Featuring over 30 rappers from 11 countries, this reboot was commissioned on the back of a successful YO! special which aired in June 2018. The top-performing 5-artist Cypher video in the special received over 1.3 million video views in Southeast Asia. This special was also awarded ‘Best Music or Dance Programme’ at the Asian Academy Creative Awards in December 2018.

Viacom has produced and commissioned a record amount of original content in the Asia Pacific over the past 12 months.  This includes MTV’s TRL in Australia, MTV Unplugged in Australia and Japan, MTV Asia’s MTV Jammin’2 and MTV Meets3, Nick Jr.’s Ready Set Dance in Australia, and Comedy Central’s Comedians Solve World Problems Asia. Teen Mom Australia is currently in production and slated to premiere across MTV International later this year, and Nickelodeon Australia’s locally produced reality series Slime Cup returns for a fourth season on 1 July.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/water.jpg?itok=Q-g-Yp-y
CNN explores India’s worst water crisis reported in history

CNN correspondents Helen Regan and Omar Khan report on India’s horrific water crisis which has been making the country’ poorest go through a testing time.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/SPN.jpg?itok=UDkxo4ns
SPN India brings marquee 2019 FIFA events to Indian football fans

Sony Pictures Networks India Pvt Ltd (SPN) has acquired the exclusive broadcast rights for marquee FIFA events in 2019 including the FIFA Women’s World Cup France 2019.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/colors.jpg?itok=aUjlWv0f
COLORS INFINITY celebrates ‘A Decade of Dreams’ with season 10 of Shark Tank

Reinvigorating the spirit of entrepreneurship, the critically acclaimed and multi-Emmy® Award-winning reality show returns on Indian television with its latest season.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/worldcup.jpg?itok=xF-fOI0x
ICC Cricket World Cup 2019: Star Sports to telecast all warm-up games starting Friday, May 24th, 2019

The ICC Cricket World Cup 2019 is upon us and with world’s 10 best cricketing countries warming up to battle it out to be crowned as Cricket’s champions, Star Sports - India’s leading sports broadcaster and Home of Cricket, has announced the telecast of all the warm-up games leading up to the mega...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/itv.jpg?itok=fJ8b3PJ8
iTV Network-CVoter Exit Poll predicts clear majority for NDA with 287 seats

iTV Network, India’s fastest growing news and infotainment network in association with the CVoter today broadcast the Exit Poll results of the iTV Network-CVoter survey which gave a clear indication of the electoral trends across the country.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/a.jpg?itok=5GeqJ9Ia
Viacom18’s Nikhil Sane on Colors Marathi content play, TRAI tariff order & Marathi GEC market

These are exciting times at Colors Marathi. The spirited team at Viacom18’s family entertainment channel is set to unveil season two of its marquee show Bigg Boss. Following the success of the debut edition, Viacom18 Marathi Entertainment Business Head Nikhil Sane is confident of raising the bar in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/18/stage.jpg?itok=AgLYrJ5c
Star ReImagine Awards 2019: Netflix wins 'best creative digital', Bisleri bags 'best creative TV'

After a successful first edition, the Star Re-Imagine Awards returned this year in a bigger and better avatar with Bisleri (Best Creative TV) and Netflix (Best Creative Digital) bagging top honours. Showcasing excellence in creativity (Best Creative on TV and Best Creative on Digital), these...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/unilever.jpg?itok=AlHhCw5t
BARC week 19: HUL, Lizol maintain top positions in advertiser & brand categories

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 04 May 2019 and 10 May 2019.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories