Television

TV turning bold?

MUMBAI: Two years ago, the television premiere of Ekta Kapoor’s The Dirty Picture became a magnet for controversy, when at the nth hour the Information & Broadcasting Ministry banned Sony Entertainment Television from airing the film before 11pm, citing its adult content and sexual innuendo as reason.

While the movie did eventually premiere on SET at 8pm, it was only after four months, and with as many as 56 cuts advised by the Censor Board for Film Certification (CBFC).

In sharp contrast, the world television premiere of Sanjay Leela Bhansali’s Goliyon Ki Raasleela Ram-Leela on the same channel in February was a bit of a pushover.

No reservations were raised by the government and the movie was aired during primetime and without any cuts. What’s more, the film garnered 8,900 TVTs and helped SET make it to the top four channels after struggling at the bottom for 20 weeks.

One can see a similar trend with some of the current TV shows. Remember Ekta Kapoor’s show Bade Achche Lagte Hain? An intimate scene between the serial’s lead actors Sakshi Tanwar and Ram Kapoor was aired.

So, is Indian television becoming bold or has the audience come of age to accept more and more of such content. We spoke to a cross-section of industry to find out.

“It is not really so much about TV getting bolder as much as acceptance for this kind of content. The audience is becoming a lot more mature to accept it. It is not something you can say is limited only to GECs; it is across the board. It is largely media-driven than anything else. The awareness has gone up and there is so much international content that we are consuming that it doesn’t seem so odd,” said Lodestar UM vice-president Deepak Netram.

“We consume the same kind of content in so many different places that it is really not alarming. At the same time, there is some amount of dissonance in the conservative mindset, which has always been there. I don’t think there is a dramatic shift; it is something that has been happening gradually over a period of time.”

Unlike Netram, Sony Max EVP and business head Neeraj Vyas said he wouldn’t have gone ahead and aired the whole movie without cuts the way SET did. “A Ram-Leela kind of movie cannot be watched when you are with your family. When it comes to Max, I will ensure that I cut at least 10 minutes of the movie,” he said.

Star India’s attitude has been completely different to that of SET. An upcoming episode of the celebrity chat show Koffee with Karan featuring Freida Pinto and Nargis Fakhri turned out so steamy that Star World decided to serve the ‘adults only’ brew at11pm instead of the usual 9pm slot.

“Staying within the IBF guidelines, we didn't want to air the episode before 11 pm. The alternative would have been to edit out a lot of the conversation, which we chose not to do. The episode is worth staying up late for,” said Star India content head, English GECs Rasika Tyagi.

At the same time, Star Plus, another channel within the Star Network, remains unapologetic about airing an adult-themed show Ishq Kills every Sunday at 10pm. Interestingly, the very same channel telecast adult-themed shows such as Maryada - Aakhir Kab Tak and Kaali - Ek Agnipariksha during late primetime back in 2010.

Meanwhile, a channel like Channel V, a lot of whose content tends to be edgy, maintains a fairly high standard of self regulation of censorship.

“A lot of the content that we do tends to be edgy. If you look at Heroes or Gumraah, they are fairly edgy subjects. But a lot depends on how you actually create them and also on how you plan and execute. While Heroes by the nature of the subject is quite edgy, we feel it is a topic which needs to be discussed and spoken about. And the way we treat it does not really sensationalize it and does not make it difficult to watch with the family. Therefore, that is really the yardstick that we apply. The topics and subjects might be edgy, but we definitely don’t want to make them sensational,” said Channel V (designation) Channel V general manager and EVP Prem Kamath.

“Everyone runs their own code of self regulation mechanisms and it depends on what the internal mechanism is allowing them to do. There is an overall body - the BCCCI, which puts down guidelines. If you speak about Channel V or even the Star network channels, we hold a fairly high standard of self regulation of censorship.”

According to Kamath, there is a strong social responsibility. “If it’s a family viewing channel, there is a certain kind of content you can put out during the regular hours, and if we feel any content is pushing the envelope of boldness and is not suitable for general viewing, we push it to a time slot which is probably late night. Or a lot of times, we don’t air it at all. So, I don’t think there is one brush that paints all the channels, it’s different for different channels,” he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/25/ipl800x800.jpg?itok=avJ0Q0ML
BCCI’s cricket media rights bonanza

MUMBAI: The Board of Control for Cricket in India (BCCI) has forecast that it is going to take home a whopping 60 per cent plus more media rights income from cricket in the financial year 2016-2017. The figure it has kept in its sights is Rs 1036.80 crore. In 2015-16, it had budgeted a figure of Rs...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1.jpg?itok=uUuTMLCE
Uri reaction: Zee considers dropping Pak shows from Zindagi

It makes sense, nationalism-wise. But, does it make sense, business-wise? An unexpected yet ideal tweet by media baron Subhash Chandra has catalysed a hot debate whether film actors from a hostile country should be allowed to earn millions working in the Indian film industry. His tweet follows in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/non-%20tv.jpg?itok=UVXFUvEj
Non-news temporary uplinking approvals in 15 days

NEW DELHI: Applications from all non-news (general entertainment) television companies for temporary uplinking permission from the Government should be made at least 15 days prior to the scheduled events.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_33.jpg?itok=XD1Juft_
DD allocates Rs 4.5 lakh for handloom programmes

Six kendras of Doordarshan will receive a total amount of Rs 4.5 lakh for telecast of programmes relating to National Handloom Day celebrated by the Textiles Ministry last month. The decision to reimburse the six stations for varying amounts was taken yesterday (22 September 2016).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_38.jpg?itok=ZbBkHH8h
Star Gold to air Dishoom on 25 Sept

Star Gold announces the World Television Premiere of one of the biggest hits of the year - Dishoom starring Varun Dhawan, John Abraham, and Jacqueline Fernandes, directed by Rohit Dhawan.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_37.jpg?itok=BPSmaShG
DD media partner of Ziro Festival

Doordarshan is the media partner of the Ziro Festival of Music (ZFM) commencing today at the remote Ziro valley of Arunachal Pradesh.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/BARC_1.jpg?itok=tIWSy6so
Comedy Central, Movies Now, Discovery, Living Foodz ruled in BARC week 37

The English entertainment genre was dominated by Comedy Central whereas Movie Now retained the top position in the English movies’ genre. According to the week 37 ratings data of Broadcast Audience Research Data (BARC) India, Discovery Channel continued to rule the infotainment space. Living Foodz...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_35.jpg?itok=LvV7yatt
Venkatramani new NBA president

ABP News Network CEO Ashok Venkatramani has been elected as the new president of News Broadcasters Association (NBA). Venkatramani was earlier the vice president and director on the board of NBA India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/BARC_0.jpg?itok=tlEVnlIO
Sony TV garners positive rating; Colors replaces Zee TV in U+R market

Unlike other weeks, week 37 witnessed developments in terms of ratings and position. Though Star Plus continued to dominate the Hindi GEC (U+R) market but Colors this week replaced Zee TV at number two. On the other hand, Sony Entertainment Television saw a rise in ratings in Urban HSM market and...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories