&TV strengthens its weekend with 'The Voice India' Kids

MUMBAI: With only the voice as the stepping stone to realizing one’s musical dreams, The Voice India enthralled the nation with superlative talent from across the country, giving them the much required platform and mentors who have inspired many. What followed is immense liking towards the format that showcased the hard work and determination of contestants translating into some exceptional performances on screen.

Taking this ahead, &TV is all set to extend this popular format with its first kid’s reality - The Voice India Kids. From the house of Talpa Media and produced by Endemol Shine India, the kids format will see participants from across the country in the age group of 6 – 14 years serenade one and all throughout Blinds, Battles and LIVE. As the panel of esteemed mentors, the channel has roped in ace singer-composer Shekhar Ravjiani; the most charming and effervescent singer Shaan; the versatile Neeti Mohanas ‘Coaches’ and popular actor Jai Bhanushali and singer-comedian Sugandha Mishra to take on the mantle as hosts. The Voice India Kids is all set to take the nation by storm starting 23rd July every Saturday – Sunday at 9:00PM only on &TV.

Speaking on the development, &TV business head Rajesh Iyer , “The Voice India proved to be a clutter breaking format in the singing reality genre and we felt the need to build the franchise further. We believe that The Voice India Kids serves as a platform in not just highlighting the young talent but also in encouraging children to be trained under mentors of high caliber like Shekhar, Shaan and Neeti.”

The Voice India Kids is a reality TV singing competition, based on the concept of finding diverse vocal talent contested by children, who will be selected from public auditions. Staying true to the popular international format – of selecting talent based solely on their voice, The Voice India Kids remains similar to that of The Voice India.

It will be interesting to watch these little wonders, however little in size, manage to make heads turn with the power of their Voice!


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