Television

TV storytelling needs same passion as films, says Sooraj Barjatya; to launch four shows in '17

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/14/Ek-Shringaar-Swabhimaan.jpg?itok=Hegjfzmh

MUMBAI: After a year, Rajshri Production is venturing again into television but this time not just with a single show. Rajshri plans to produce four shows in 2017 for Hindi general entertainment channels (GECs). Celebrating the courage and pride of a strong willed mother with which she empowers her daughter, Sooraj Barjatya recently launched its new offering with Colors, Ek Shringaar.. Swabhimaan.

Speaking to Indiantelevision.com, Barjatya said, ?I firmly believe that television needs the same passion as film-making. It is just that we all were busy with Prem Ratan Dhan Payo. So now, we are back to storytelling on television.?

He further added, ?This show on Colors is one of ours most progressive shows, in which we are trying to show the part of the society which all parents face. This is a story of a middle-class Indian mother, who wants to prove through her daughters, who are IIM and IIT toppers, that today's girls can be chairmen of companies and also run their household with equal pride and prowess. It?s time we encouraged them.?

The story of the finite show has been written by Sushil and Shilpa Choubey, the screenplay is by Nishikant and Pranjal and dialogues are Manu Sharma's. The music has been directed by Udbhav and Dony while lyrics have been penned by Raghvendra Singh.

Produced by Rajshri, the show will start from 19 December at 9.30pm time slot from Monday to Friday. The show is replacing Rashmi Sharma Telefilms? Swaragini which was launched in March 2015.

The show highlights a mother?s determination in not only providing the best education for her daughters, but also in finding a suitable match for them in a family that values upbringing over materialistic pleasures. A household that will allow her daughters? careers to flourish rather than tie them down to domesticity. Swabhimaan traces the story of two sisters as they pledge to fulfill their mother?s dream of becoming self-reliant and society?s expectations of being married at an acceptable age.

According to a source, the estimated per episode production cost of the show is in the range of Rs 9 -10 lakh. On the ad rates, Swabhimaan commands Rs 1 lakh for a 10-second slot, the source said.

Speaking about this new offering, Colors CEO Raj Nayak said, ?We, as a society, often do not give enough credit to the women for the value they add to our lives. Though now we have opened up about educating the girl child, but still, when it comes to marriage, we find people wanting to clip their wings and confine them to a measly role. Our latest offering attempts to change that mindset. The show highlights the importance of being self-reliant and at the same time uphold the tradition and values of our culture. With Sooraj Barjatya?s magical touch and a platform such as Colors, Ek Shringaar?Swabhimaan with its vibrant backdrop is sure to strike a chord with the viewers.?

Further Colors programming head Manisha Sharma added, ?The concept is unique simply because it questions the contrasting principles of our society. We are all about educating our daughters but how many households are actually open to letting their daughter-in-law?s pursue their careers? Here?s a strong willed mother who just has one request to the world ? Allow my daughters to work. Don?t let their education go to waste. The show addresses this thought head-on by laying focus on values like self-respect and self-worth which have been inculcated through a mother?s upbringing. The show marks our first collaboration with Rajshri Productions whose penchant for beautiful storytelling and powerful narratives has gripped audience attention on television and in films; we look forward to a long and fruitful partnership.?

?The show looks promising and the storyline is good but the critical question to get ratings, do they have what it takes? Ratings comes only with certain things or you cut across emotionally with the audience. That connections needs to be there and they might change the track halfway down the line when they realize that something is not working. Also, Colors has struggled a lot between 9- 10pm time slot. They are doing extremely well in 8-9pm and 10-11pm time band,? said a senior media planner on the condition of anonymity.

On other Hindi GECs, Colors? new show Swabhimaan at 9.30 pm slot will be pitted against &TV?s Badho Bahu which airs at 9.30 pm from Monday to Friday, Zee TV's Ek Tha Raja Ek Thi Rani, Star Plus' one of the longest running show Yeh Rishta Kya Khelta Hai, Life OK?s May I Come in Madam and Sab?s Trideviyaan. On the other hand, Sony Entertainment Television airs its one of its rated show Kuch Rang Pyaar ke Aise Bhi.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories