MUMBAI: &TV has recently launched an original format live singing reality show for kids – Love Me India, which promises to keep audiences captivated and glued to their television sets. In a first of its kind move, the singing reality show for kids will raise the bar on interactivity and empower the audience to vote real-time through the digital platform and choose the contestants of the show ahead of its airing.   

&TV business head Vishnu Shankar said, “At &TV, we have always believed in encouraging the growth of new and original properties which makes for fresh and engaging content. Reality shows have great power to bring participants and judges alike closer to the viewers. Love Me India goes one step further by providing real-time interaction through its live format. The power to pick the final contestants is handed over to the audience, who will play an integral role in deciding their fate as a singer.”

The channel is all set to begin its hunt for India’s next kid singing star. Developed by Essel Vision Productions, Love Me India rolls out auditions in its quest to find India’s next singing superstar among kids aged 5 to 15 years. Nurturing and supporting them all the way as judges in this competitive journey, will be three power packed judges – Punjabi pop sensation Guru Randhawa, the multi-talented singer, composer and actor, Himesh Reshammiya and the soulful and elegant Neha Bhasin.