Tourism Australia tells Balaji 'Ye Hai Mohabbatein'

MUMBAI: Tourism Australia and South Australian Tourism Commission (SATC) have collaborated with India?s leading production house, Balaji Telefilms, to inspire Indian travel enthusiasts to book their next holiday Down Under. Balaji Telefilms? top rated television show ?Ye Hai Mohabbatein?, which airs at 7.30 pm and 11 pm, Monday to Sunday , on India?s top Hindi General Entertainment Channel (GEC), Star Plus, recently shot 10 episodes in South Australia.

Shot at iconic locations in Adelaide and surrounds, the story track based in Australia is definitely set to grip the viewers? attention with interesting twists. India?s leading online travel company, MakeMyTrip, has further strengthened this initiative by tying up with Tourism Australia and SATC as the preferred travel partner for the project. As part of this partnership, a special travel package to Australia for the viewers of Ye Hai Mohabbatein is being advertised during the show and on MakeMyTrip?s web and social media platforms.

Ye Hai Mohabbatein features popular Indian television actors Divyanka Tripathi, Karan Patel and Anita Hassanandani. The lead actors along with Ruhanika Dhawan who portrays the character of Pihu, Aditi Bhatia who plays Ruhi and Siddharth Makkar, who is introduced in the latest track as Vidyut, had flown down to Australia for the shoot. Viewers can see iconic locations such as the Rundle Street Mall, vineyards of Barossa Valley, scenic Kangaroo Island and the iconic cricket stadium Adelaide Oval on the show.

Tourism Australia has a decade long association with Balaji Telefilms, with popular shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Bade Ache Lagte Hai being shot in Australia for a series of special episodes.

?We are pleased to have collaborated with Balaji Telefilms and Star Plus to showcase Australia on Ye Hai Mohabbatein. India is a rapidly growing market for Australia. It is currently the ninth largest source market for the destination and is well positioned to achieve goals set out in the India 2020 strategy. To sustain the momentum of increasing visitor arrivals from India, impactful distribution and media partnerships such as this not only showcases the destination, but also provides attractive tactical deals to potential travellers,? said Tourism Australia Country Manager - India & Gulf Nishant Kashikar.

?We are extremely thrilled to be collaborating with ?Ye Hai Mohabbatein?. The popularity of the show and its beloved stars make for an ideal platform to reach out to our target audience. We are excited about broadcasting the many sights and attractions of South Australia to millions of Indian viewers. This is a huge step forward in increasing the number of Indian tourists to Adelaide and the surrounding cities,? said South Australian Tourism Commission regional director southeast Asia & India Dana Urmonas.

South Australia was recently awarded the fifth best region in the world by Lonely Planet ? the only Australian destination to be included in the prestigious ?Best in Travel? list. With a vibrant capital city, crowd-free beaches, up close wildlife encounters and world-class food and drinks, visitors get the complete Australian experience within one State.

Latest Reads
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership
Discovery India head Karan Bajaj calls it a day

There’s change coming at the top at Discovery India. India head Karan Bajaj has decided to move on to pursue his own entrepreneurial venture.

Television TV Channels People

Limelight Networks, Inc. (Nasdaq: LLNW), a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that is natively supported by major browsers and devices.

Television TV Channels News Broadcasting
&flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge.

Television TV Channels English Entertainment
Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers

TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers.

Television TV Channels Factual @ Discovery
Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country.

Television TV Channels Kids
Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition. The essence of the campaign puts football fans at the heart of the experience and...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories