Television

“The programming strategy of Sony Pal is very hypothetical currently”: Anooj Kapoor

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/02/25/anoojjjj.jpg?itok=NXGD945e

MUMBAI: In early January this year, Indiantelevision.com broke the news about the almost six month old baby from the Multi Screen Media (MSM) stable, Sony Pal looking for a revamp. Reason: failure of few of its shows to connect with the hearts of its target audience. 

Launched on 1 September, 2014, the channel targeted women in the age group of 15-34 years in SEC BCDE. 

The channel, from December 2014, had slashed 1.5 hours of content from 3.5 hours and showcased only two hours of original content till February 2015 until they decided to clamp down on fresh content and continue to air repeats.

Sony Pal and Sab SVP and business head Anooj Kapoor had earlier stated, “We are soon going to come back in the same slots, which have been shut down with new programmes in terms of dailies and with consumer feedback on-board. Hopefully, this time around we will go to the next level. We are going to come back with exact consumer expectations as they have articulated after viewing the channel.”

Now until the time that the channel is back with a fresh line-up of shows, MSM has come up with a strategy to put Pal on Prasar Bharati’s free-to-air (FTA) digital platform DD Freedish. 

Moreover, it has added shows of its two other GECs - Sony Entertainment Television (SET) and Sab on Pal to attract audiences from the Freedish market.

However the channel will continue to remain a pay channel on all other platforms. Kapoor reiterates that Pal will continue to be a pay channel and it has not compromised on the pricing of the channel on other platforms. 

So how will getting on Freedish help Sony Pal? According to Kapoor, the idea on Pal is to get a certain threshold level ingredients and get in fresh and original programming again. 

He goes on to say that in the repeat format today, Star Utsav from the Star India stable, gets 67 per cent of its ratings from Freedish. “Our understanding was that if we want to reach anywhere near to those figures, we had to get onboard Freedish,” he said.

It can be recalled that one of the reasons for the failure that Kapoor had stated was of distribution. The channel was not optimally present everywhere at the time of launch. That affected the initial sampling. The fact that, in the digital space, the channel was about 15 LCNs (local channel numbers) away from the leading Hindi GECs made it worse. For the audiences to locate, sample and actually break a habit of viewing other shows was a task.

When questioned about the progress on that front, Kapoor explained, “Whatever the learnings have been, we will plug it in when we bring in fresh programming. And if the channel has already hit a certain threshold, then the investment will also be poured in as that is also required to plug in the distribution gaps.”

When asked about the revamp stage, Kapoor defines its programming strategy currently to be very hypothetical. “We don’t know how much time it will take for us to reach the threshold level. But once we reach there, we will start our original programming.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/fifa.jpg?itok=yb4fcOy_
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/colors.jpg?itok=JUMddc-O
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/aparna.jpg?itok=4ouWUw2X
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee_0.jpg?itok=_b67Pd0P
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/zee.jpg?itok=m6J6HJ9Z
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories