Television

The Anupam Kher Show looks to ramp up viewership further

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/12/IMG_2299.JPG?itok=1KVITJrr

MUMBAI: It is a format that has not been much explored but definitely experimented with by Hindi general entertainment channels (GECs). We are talking about celebrity talk shows with the latest to hit screens being The Anupam Kher Show (TAKS) on Colors.

With TAKS, the genre saw a re-birth. As compared to earlier shows such as Movers and Shakers on Sab, Jeena Isi Ka Naam Hai on Zee TV, Issi Ka Naam Zindagi on Star Plus and Koffee With Karan season 4 on Star Plus (repeats), The Anupam Kher Show has been rated highest in terms of viewership for the launch episode. "

According to data provided by the channel, TAKS opened with 2,591 TVTs whereas, Movers and Shakers recorded 2,283 TVTs, Issi Ka Naam Zindagi registered 1,089 TVTs and Koffee With Karan season 4 garnered 738 TVTs.

Media planners say that ‘talk shows’ as yet haven’t been appetizing to Indian audiences. “If we compare these ratings with dailies or even any non-fiction property, they are low on numbers, but we cannot ignore that fact that talk shows are high on interest,” asserts a planner. "It's good that Colors has taken the step of bringing a personality like Anupam Kher who has acceptability with other big screen names and talent and viewers."

Colors CEO Raj Nayak feels that it is people’s perception that talk shows don’t get the ratings. “I think with The Anupam Kher Show we have managed to get both perception and ratings. More than an average of 2.4 million people have been watching it week on week which is a very good number for a chat show.”

Unlike on other chat shows where celebrities come to promote their movies, Nayak believes the beauty of ATKS involves no movie integrations and is completely not scripted and sans cue cards. “Most of the people coming on the show are his personal friends and that brings in a lot of intimate moments and there is a feel in the show since it is a free flowing chat where the guest is very comfortable.”

However, even though ATKS gained high in terms of viewership in the launch episode, the ratings have been slipping - abeit marginally in week two and three respectively to  2,360 TVTs and 2,263 TVTs. The fourth episode which featured Kangana Ranaut reported a weak 1,575 TVTs. "That's because of Queen which aired on Sony Entertainment Television," says a media observer. 

Nayak is not too perturbed about the drop in week four. "We need to watch how TAKS performs over a longer period," says he. "It is a "different" show which the team and I believe will grow on audiences. In every chat show, there are ups and downs. The ratings we have got for the show are anyway higher than what we had expected. You have to go with the flow and not create sensationalism in a show otherwise it looks scripted.”

He is confident that the upcoming week’s ratings will beat the launch viewership record as well. Channels sources reveal that the coming week's episode has Kapil Sharma as a guest, and the following ones are slated to feature Varun Dhawan and his father David Dhawan, and Akshay Kumar.

They reveal that the entire advertising inventory has been sold out and TAKS also has roped in  Jyothi Laboratories’ Henko as the powered by sponsor.

Planners also believe that overall, talk shows rate below daily shows. Yet they attract a small yet significant set of audience which are relevant to the GECs.

According to a highly placed industry source, the production cost per episode of a chat show is higher than that of the dailies. The reason: the cost of the sets, the host's fee and other embellishments that come along with celebritydom. "But they have a glamour and buzz factor which a TV show featuring TV stars cannot bring," says she. "Colors needs to be lauded for once again pushing ahead and working on producing differentiated programming. The show can also have a lot of syndication and distribution potential internationally to audiences which know of Anupam Kher because of his involvement with Hollywood through films like Silver Linings Playbook."

(updated on 13 August at 5:07 pm)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Ganesh%20Rajaram-800x800.jpg?itok=tjDzhz58
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed

MUMBAI: The search for "Asia's Got Talent" will continue in Season 2 this year after its successful first season in 2015. Sony Pictures Television Networks, Asia, has finalised terms with FremantleMedia International for the talent show's rights.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/Barkha-Dutt_0.jpg?itok=NrqDV69-
Barkha Dutt bids adieu to NDTV; hints at new venture

NEW DELHI: It’s the season for saying good-byes and starting afresh. It’s now Barkha Dutt’s turn to do so.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/m-k-anand.jpg?itok=NtDCYt2p
Unsponsored 'Remonetise India' simulcast on all Times channels without ads

Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India - A Citizen's Pledge’, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/886-Private-Television-Channels-In-India.jpg?itok=OcWbQSq9
Dec '16: Private TV channels now number 899

NEW DELHI: The total number of private television channels has risen to 899, with nine new television channels cleared in December 2016.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/abdul.jpg?itok=2rb_-m03
Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17

BENGALURU: The Network 18 Media and Investments Limited (Network 18) board on the recommendations of the audit committee has given the nod for amalgamation of its wholly owned subsidiaries with itself to simplify the corporate structure, consolidate businesses, and gain synergy and scale benefits...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/14/Michael%2BLynton.jpg?itok=o1QX6rjN
Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility

MUMBAI: Sony Entertainment CEO Michael Lynton will on 2 February reportedly step down as he plans to focus on his role as the chairman of the board of Snap Inc., owner of Snapchat.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/vijay-goel-800x800.jpg?itok=baKuOtSh
IOA suspension revoked following Kalmadi, Chautala's removal

Following the "corrective action in reversing the decisions with regard to Suresh Kalmadi and Abhay Singh Chautala," the suspension of the Indian Olympic Committee by the Government has been revoked. Chautala and Kalmadi had been made life presidents of IOA but the decision was reversed in view of...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/anup-800x800.jpg?itok=oPA5W8dJ
Anup Viswanathan quits Sony Entertainment Television

The news of the first high-profile exit from the television and entertainment industry just came in.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/sun-network-800x800.jpg?itok=mAaNg92P
Sun Network channels rule ratings in south India

Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories