Television

Balaji Telefilms 'Kasam..Tere Pyar Ki' on Colors starting March 7

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/02/6a15b94c0217eca5a24d866eaa2b122b_400x400.jpg?itok=ElkaWme2

MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/shemaroo.jpg?itok=_PV_jQVS
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/news.jpg?itok=n3Y8e4WF
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/mix.jpg?itok=u3C43Zdi
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories