Balaji Telefilms 'Kasam..Tere Pyar Ki' on Colors starting March 7

MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

Talking with, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

As reported earlier by, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.


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