MUMBAI: In a bid to strengthen its prime time slot of 9.30 pm, Zee Entertainment Enterprises’ free to air channel Zee Anmol is all set to launch the show Qubool Hai from 15 February.

The show will be aired seven days a week from Monday to Sunday at 9.30 pm.

The love story of three individuals - Zoya, Ayan and Asad - who are starkly different from each other, Qabool Hai is about how their lives are entwined by the threads of destiny.

The show stars Surbhi Jyothi, Rishabh Sinha and Karan Singh Grover in the lead.

Qubool Hai is about a journey of life, its trials and tribulations and acceptance of one’s fate. The show, which earlier aired on Zee TV, also echoes the Zee Anmol philosophy of ‘Dil Choo Jaaye.’

It may be recalled that Zee Anmol, which was ruling the ratings charts after the roll out of BARC India’s rural inclusive data last year, has now dropped to the fourth place in the Hindi general entertainment channels’ genre. How the channel chalks out its content strategy in the coming weeks remains to be seen.