Television

Swachh Bharat to Chakachak Mumbai ? Viacom18 takes the road to prosperity through cleanliness

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/09/Untitled-1_6.jpg?itok=rnzKGVPT

MUMBAI: With more than half the country?s population without access to a toilet, coupled with the peril of open defecation India is facing a sanitation crisis. While the Honourable Prime Minister Narendra Modi?s Swachh Bharat Abhiyan has seen a number of corporates aligning with the cause, a majority of the work has focussed on construction of toilets in the rural India. But with each passing day, the realization dawns that building awareness about the need to use toilets is as, and perhaps more, important in realizing the dream of an open defecation free India.

And it is in this spirit that, at a recently concluded cleanliness and sanitation awareness drive, Viacom18 flagged off its CSR behaviour change communication campaign to tackle the unhygienic sanitation condition in the slums of Mumbai. The company has adopted 4 slums (Subhash Nagar, Dsouza Chawl, Upadhyay Nagar and Salve Nagar) in the densely populated Andheri suburb of Mumbai. Under the umbrella of ?Chakachak Mumbai?, Viacom18 has been working over the last year, to renovate and reconstruct over 200 toilets for the residents of these areas. Underlining the importance of instigating a change in people's mindset at the ground level, Viacom18 has roped in Padma Shri and Ramon Magsaysay award winner Jockin Arputham and under-privileged women's self-help collective Mahila Milan, to undertake a concerted behaviour change communication programme. 

Viacom18 group CEO Sudhanshu Vats flagged off the drive along with Kesarben Patel, Corporator - Salve Nagar, K-East Ward, Andheri East and well-known Marathi film personalities Mahesh Kothare, Urmila Kanetkar Kothare and Sonalee Kulkarni. 

"It is my firm belief that just as its people define the organization, the organization has a soul that is the collective of its people. It is with this belief that Viacom18 has been at the forefront of amplifying socially relevant issues, through our movies, tv series, support for social causes and various on ground activities. When we formalized our CSR journey, we decided to contribute towards realizing the challenging dream of a Swachh Bharat, both through enhancing infrastructure and building awareness,? said Sudhanshu Vats, Group CEO, Viacom18. He further added, ?We are India?s favourite storytellers and we decided to leverage that primary strength to build the story of why good sanitary practices are important. Thus our entire behaviour change communication campaign focusses on how cleanliness leads to prosperity.?

On the initiative Kesarben Patel, Corporator - Salve Nagar, K-East Ward, Andheri East, remarked, ?The government is happy to encourage like-minded stakeholders for the benefit of each and every individual in the city and communities at large. These toilets are a step towards providing each and every citizen with access to clean sanitation. Now the onus is on the community to use these toilets judiciously, own them and safeguard it as an asset to the community. Just building these toilets, is not the objective of us or Viacom18, we would want the community to use them. We should eliminate Open Defecation from the community.?

With the 360 degree approach of infrastructure development and behaviour change communication programme, Chakachak Mumbai looks set to bring about a noticeable improvement in the swachhta quotient of this maximum city. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories