Television

Star Vijay TV strengthens its weekday programming with two non-fiction shows

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/01/vijaytv.jpg?itok=MUjDF_1C

MUMBAI: Star India’s Tamil general entertainment channel Vijay TV is all set to strengthen its nonfiction programming with two new shows.

The upcoming stunt-reality show Achcham Thavir is all set to go live on Vijay TV from 2 June. The show will be aired at the 7pm time slot from Thursday - Sunday. The shows involves small screen celebrities taking part in reality shows and performing extraordinary and thrilling tasks. The show has Tamil female film and television actor Divya Dharshini as the anchor.

Another show, that the channel has launched on 30 May was Neengalum Vellalam Oru Kodi Tamil version of KBC which is aired at the 7pm time slot.

"A Star Studded line up lead by the Stylish Arvind Swamy to host the popular KBC Tamil and film celebrities doing daredevilry , the Tamil TV audience is sure to get enough and more of their Daily entertainment . What better way than to Start the Week and the Season with KBC and Arvind Swamy who's on a phenomenal comeback in the entertainment Industry and is already a chartbuster. This is just the beginning of Bigger things to come, " Star Vijay TV programming head Pradeep Milroy Peter.

Talking to Indiantelevision.com, Star Vijay TV general manager K Sriram said, "Daily soaps dominate Tamil Television's weekday's prime slots and the canvas for most soaps barring the Vijay TV Soaps have remained the same for years now . Star Vijay took a leap when is begun to telecast non fictional programs during weekday's prime slots. Neengalum Vellalam Oru Kodi and Achcham Thavir will multiply this genre offering on Prime time many fold . People want to move away from one dimensional Product offerings.”

Competition based reality shows provides opportunity to people to showcase their talent. Whereas Factual entertainment shows is a genre of non-fiction television programming that documents actual events and people. Popular shows such as Kaun Banega Crorepati, Bigg Boss and Khatron Ke Khiladi are also part of this kind of programming.
Star Vijay television is one of the channels which brought the concept of reality shows into Tamil television industry and it was successful too. Shows like Jodi No 1 and Super Singer has touched record breaking numbers in television rating points in Tamil Nadu. Super Singer had many seasons but it still tops the list.
Produced by Big Synergy, Neengalum Vellalam Oru Kodi has roped in Amazon.in as the entitlement sponsor title. The show is powered by Idea 4G and Arun Excello, co-presented Chennais Amirtha, VBJ Chennai and Chennai silks. The show will be hosted by star celebrity the suave and handsome, Aravind Swamy.

Speaking about the marketing planning, Star Vijay TV marketing & strategics planning SVP, R. Balachandran said, " The Channel in the new measurement environment understands the need to cut across audiences across cities and towns as today the Viewer residing in smaller towns dictate the Viewership charts. The two properties are potential blockbusters as far as audience traction across Popstrata is concerned. An extensive and innovative marketing plan would ensure that Vijay TV surges ahead further in the cluttered and aggressive Tamil GEC and more importantly the launches are an assurance that the brand Vijay will always remain a forerunner in providing unique and alternate entertainment.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/times.jpg?itok=u_AH9fbF
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
HC stays India News ratings suspension; BARC hints at continuing crusade

MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories